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I want to preface that the contents of this post is for informational purposes. I do not condone or approve of any harassments or witch-hunting or the attacking of anybody.

Richard Lewis recently did a stream talking about the terrible state of CS esports and I thought it was an important stream anyone who cares about the CS community should listen to.
Vod Link here: https://www.twitch.tv/videos/830415547
I realize it is 3 hours long so I took it upon myself to create a list of interesting points from the stream so you don't have to listen to the whole thing, although I still encourage you to do so if you can.
I know this post is still long but probably easier to digest, especially in parts.
Here is a link to my raw notes if you for some reason want to read through this which includes some omitted stuff. It's in chronological order of things said in the stream and has some time stamps. https://pastebin.com/6QWTLr8T

Intro

"The last month has convinced me, that we are going to be heading into a dark place for Counter-Strike esports in 2021."
- "I think I've seen the scene essentially kill itself."
"For the past 5 to 6 years, we've basically been in a holding pattern of people coming into our game wanting to run it, wanting to run all of the esports and wanting to profiteer and its been sort of a concerted effort to drive them off and push them away."
- "We're spread way too thin."
"If Riot don't get involved and stop the scumbags that have moved over to Valorant from getting their feet under the table, Valorant is going to have real problems."
RL thinks too much has happened all at once for us to do anything except watch it play out, like:
- Recent CSPPA strike against BLAST
- ESIC failures and them not being supported enough
- Teams cheating i.e. coaches/bugs
- Widespread match fixing
- The Pandemic
  - "People who try to hold bubble events are so incompetent and fuck up and people get the 'rona and its their fault."
  - "People who say Flashpoint is a bubble is full of shit and is a lie and people are now suffering for that lie."
    - "To save money they let people go home and break the bubble for a week."
    - "Not just Flashpoint peoples decision, they have a partner that handles the production." (hinting FACEIT)
    - "People are trapped in hotels essentially under house arrest because of COVID restrictions and has fucked peoples lives up."
"It's all too much, all of this incompetence, all of this greed, maybe we ride it out."
- RL says he has talked to the Riot devs (the ones working on Valorant) and says, "They are so cognizant of all the fuck ups and all the problems we have in Counter-Strike."
  - He continues to say that this is factored into their business plan and that we never had a competitor, but just so happens to have one coincide, when we are at our worst.

CSPPA - Counter-Strike Professional Players' Association

"Who does this union really fucking serve?"

RL believes that the CSPPA is a mockery.
- He points out the hypocrisy that they wouldn't strike for the pros who were kicked out of ESL Pro League, or for Jamppi or dream3r.
  - He also says ESL paid CSPPA and are racketeering and many other TOs have to pay them to get their "seal of approval"
    - He says they would strong-arm TOs saying "well if you don't give us the money, these guys are so we'll just have to commit to playing their event."
  - Also points out that they will strike against a competitor they are not in agreement with (Flashpoint)
  - RL: "It's what it says about every other time you haven't done it and it's about every time you don't do it now moving forward." "The issues they've chosen to ignore this year alone are embarrassing."
  - Then he points out that there was no strike for Valve qualifiers even if we have no major but Jamppi and dream3r can't play in them.
    - "and Valve have said 'Oh yeah we know actually their stories are accurate, Jamppi didn't cheat, now in a legally binding document. Yep dream3r did have his account hacked in a LAN café', but they still can't play. Where is the fucking solidarity? Gone. Doesn't exist. It's not important [because] it doesn't affect you." "That's what the union does right now, it looks after all the tier 1 people."
He says the CSPPA doesn't represent all players all the time and has driven a divide where you have the haves and have-nots
- "We have a tier of players that operate with impunity and do not help their tier 2 or tier 3 players out at all." "If you are not a tier 1 player you do not matter, they don't event ask your opinion."
- He tells chrisJ to admit and own the fact that the reason he didn't speak up during the ESL Pro League debacle is because it didn't affect him
- "They are looking after some players at the expense of other players. How the fuck is that a union?"
He says the BLAST situation is a reasonable dispute and supports the players but is not the right time for a strike and have not even identified the correct enemy
- He thinks players are lashing out now due to previous incidents and are upset that BLAST are working with ESIC
  - He stated that CSPPA shouldn't beefing with ESIC and they should be working in harmony
- He says what they need to do is talk with the teams/organizations that have sold that right to BLAST
  - RL: "Your employers, the people who pay you that massive exorbitant salaries, when you don't stream and you don't do interviews and you offer no value beyond your ability to click heads and you get 25k dollars a month." "Why don't you talk to them about it? Oh right. You're happy to take away BLAST's paper, but you don't want to risk your own."
- "I am seeing such unbelievable cowardice from the players here with the battles you choose."
- "Where was the strike action when in the qualifiers for the world championship, there were teams and players engaged in huge conflicts of interest?" "Where was the strike action when your image rights were taken and sold to every league you've ever been in every union type organization you've ever been associated with like, WESA, to your org every time you sign a contract, to the leagues you play in."
  - "Your image rights are essentially worthless now, there's about 10 fucking separate parties that have them, and how many of them are giving you anything for it? Not much pretty much your org by the way."
  - "That's a big issue. Your image is you, your image is your brand. What are you doing about that? Nothing."
He is also angry at SirScoots who is "popping off" at people on Twitter who all want the same thing, which is 'A unified Counter-Strike scene for everybody, that works for everybody, that has a sustained ecosystem that nourishes everybody.' "We don't have that now."
He also says their rankings are a joke
- "Just so happened, oh look TACO, that very important prominent member of the board, we pushed his team artificially up when they weren't even in the fucking top 20, not by a long shot."
He also says the ineptitude of the CSPPA cost Flashpoint a monitor sponsor
"Is it really a player association or is it like a fucking agency at this point"

ESIC - Esports Integrity Commission

"They have been put in an impossible position."

RL says that Ian Smith, the founder of ESIC and who was done work in mainstream sports, is a good and honorable man who has dedicated his life to integrity and sports. He takes on both sides, ensuring match fixers are punished, but also doing appeals and ensuring those punishments were fair.
"ESIC is a tiny organization" and are in need of money, "They didn't run a grift like the CSPPA did."
- "Saying 'you want our support and you want the players to turn up you better pay us.' They don't do that."
- "Had startup seed money from MTG and since then they've been pecking shit with the hens."
  - Ian Smith made sure that the money given by MTG (Modern Times Group, parent company of ESL, ESEA, DreamHack) was nothing more than startup money and wouldn't be in debt to them
    - Ian Smith sat down with other TO's not part of MTG and wanted to partner with them. They declined and called ESIC "ESL spies and we will never align ourselves with you"
- "They only were just able to afford, hiring a PR guy on a full time salary to deal with the press and send out those releases you've seen, this year."
  - "They have a tiny group of staff investigating these things and they have taken on the biggest problems in our scene: the cheating, the match fixing."
ESIC have had "unprecedented levels of cheating to deal with, because there's something wrong with our scene ever since we went online. There's something wrong with it, everyone's lost their fucking pride and self-respect and they got no passion for it anymore, so they think fuck it, what's in it for me?"
- He calls out coaches who are talking about players rights when they would rob and steal from them.
  - Also says more coaches being banned are coming
  - He also points out flaws in community's reaction to the punishments to coaches bans: "Half of the cunts still have jobs and some of the cunts got new jobs. We didn't even shun the cheating coaches."
ESIC have "found I think another 2 or 3 exploits like that one and they are investigating them all right now, it's going on right now."
- "I know that there are going to be more names getting banned, again."
- "So they're doing that on a skeleton crew while, investigating 3 continents worth of match fixing in MDL and semi-pro level CS." "They're doing this with half a dozen people." "They don't have any money or any help. People barely even fucking cooperate with them, they are treated like pariahs. It's ridiculous."
  - "Why are the CSPPA popping off at ESIC on my Twitter timeline, when you should be working together." "because its all about what's in it in for me." "2020, the online era of CS: 'What is in it for me?' How can I cheat, how can I get my paper, how can I bleed this scene one last time before I fuck off and play shooty shooty bang bang Riot Games babys first fps."
RL says that in the CIS region, teams have gone to tournaments and have been eliminated multiple times by the same team. We found out they were cheating and those players who lost, have been cut from their roster, careers ended because of cheaters.

Stream Sniping

"They're all at it in the online era, they're all at it, they're all cheating, they're all using exploits, probably that see through smoke bug got used a bunch of times"

RL talks about how there is no integrity from dead (the player), always denying when caught doing something
- On the topic of 'BLAST never said we couldn't stream snipe': "Lies, BLAST never said you could do that, they had to sort of retcon it." "because what happened after that they fucking started snitching and squealing"
  - "Suddenly you had like, 10 of the top 15 teams in the world, staring into the abyss of being banned for 6-12 months in line with ESIC recommendations."
    - He says that ESIC was put in a tough situation and couldn't enforce the bans because it would have resulted in killing CS. What resulted was, BLAST, ESIC, and teams came together and gave them a warning and told them, in RL's words "don't do this again or you're gonna get got."
      - He then says the top teams brushed this off and didn't give a fuck
      - The new MiBR team playing Flashpoint, that wasn't involved in the previous incidents are doing it again (stream sniping). He gave credit to Flashpoint for the quick resolution and punishment and respect for cogu's response to the situation.
      - "ESIC came out and said, once more, 'Guys, zero tolerance from now on.'" RL then got upset at community's reaction calling ESIC "pussies" for their non enforcement and said if we want competitive CS we cant ban the top 10 teams.
He points out how players have no integrity and will do anything for an edge as long as they won't get detected or banned or it's within a grey area.
"All of this shit was mad avoidable, even in the pandemic era."
- He talks about why aren't we filming them. Why aren't there representatives for leagues and tournaments making sure players aren't cheating?

Match Fixing

"How many years have we let our scene be fucking pillaged by these greedy cunts?" "We just let it happen."

RL says that gambling and skins betting which existed in moderation was "accelerated and blown up by the Call of Duty greedy fucks."
- "Never forget TmarTn was on the board of EnVyUs." "His website, CSGOLotto, they had a bunch of off-the-books sponsorships." "NBK promoted them. People forget."
"Those people who had access to the skins, go to the players" "Even people like s1mple, best player in the world, even he scammed knives and skins off fucking fans."
Owners of skin casino sites would approach pros and lend them skins to use in tournaments and possibly keep them after reaching a deal
- Players would tip off inside info about matches and teams in exchange for skins. Info such as: roster changes, how they played in scrims
  - They would use this info to bet and subvert the odds on their sites. "That happened religiously, I can't even tell you how many times it happened."
    - "I had access to the biggest database of information, from an inside betting circle in NA, and it would take information and screenshots from other pro players, who were feeding them info in exchange for money or skins."
      - "Some of these players are still playing." "Incredibly, there are players still in the CSPPA today, complaining about the BLAST recordings, that were embroiled in this murky shit back then."
RL also says that there were tournaments where teams contrived with each other, who should throw, who should win.
"There's a handful of people that are trying to fucking clean it up, and you think you get something over the line and you see something like the CSPPA and it's run by corrupt fucking chuckle heads, and now you've got another corrupt body you have to fight on a fucking daily basis, it's demoralizing."
- "It's too far gone. Our entire semi-professional scene is compromised."
"It's rife guys, I'm not going to lie any more. It's not just China, it's not just Russia, it's here, it's NA, it's Europe, it's Australia, so much more than you think, so much more than we can prove."
- "I get sent chat logs all the time […] and they're morons, these players, short-sighted, amateur, morons and they're doing it on WhatsApp." People would get cut from the bets because they want to make more money, then they leak the logs. He says, from the chat logs, they spread "little" bets across every site they can (400 to 1k dollars) to prevent shifting odds
He says the scumbags who've fucked off to Valorant will do the same there if Riot doesn't do something and says Valorant "is an esports scene heading for a very early fall based on the sheer volume of scumbags that are already there."
"That's tier 2 CS in a nutshell these days. They know they're never going to play in a major, so what's the punishment?"
- "All of these tier 2 fucks that are fixing games now they are like the fucking mafia compared to iBuyPower" "These guys are working with organized criminals to fix entire seasons worth of games. That's what's going on in your tier 2 CS."
"I'm literally being told that there are players fixing games at all levels of Chinese esports and motherfuckers with guns are turning up to team houses and stuff."

North America

"Everyone in NA has left we've lost a continents worth of support during this pandemic and Valve haven't said a fucking word."

RL says the Call of Duty "goblins" that destroyed CS for years are the same people who are now trying to leave CS. "The nerve to treat a game where the fans, and the community, and the TO's were nothing but good to you." "To just kick the players out now and go and leave and say 'It just doesn't make financial sense.' Oh you'll slither back when we have a major though for them stickers won't you."
There's a cascading effect in NA where people don't bother with CS anymore and people like Chaos suffer.
He says NA team owners are incompetent for always wanting it easy and always wanting a guarantee on their investment without skill or nuance.
- RL says he would be able to market a team correctly and would have a good ROI and also points out how TSM wouldn't even be bothered to tweet that their team, which was one of the best in the world, was playing at the Major.
- He also says not all NA owners are like that, compliments and respects Jason Lake who nearly lost everything to keep Complexity going.
He then calls out the incompetence in Infinite Esports when they acquired OpTic Gaming and bought an Indian CS team.
- He says HECZ is not to blame here and that they couldn't tell forsaken was cheating when it was so obvious.
  - They measured his reaction time to the likes of dev1ce and s1mple
  - When an enemy showed up on his screen he won that duel something like 44% of the time
  - "was like the number 1 player in the world statistically"
  - He brought a laptop to their bootcamp and refused to use the high end PCs that hey provided
He respects Andy Miller (NRG CEO) and HECZ but says that the attitude of not being able to easily monetize their teams is "piss weak" and there needs to be a risk.
- He says Chaos EC shouldn't be cutting their roster and should be competent enough to be able to figure out how to make money off their team.
He says there are still opportunities in NA and people are panicking and pulling out, and says Valorant will be the same if not worse.
- He also says "bums" who couldn't even get out of groups in NA competitions, are making crazy money in Valorant and says it will continue to inflate.
He also said that he heard rumors that EG (Evil Geniuses) are done.
He also thinks that the rumors of a Valve franchised league from before was sparked up from "these lazy fabled weak NA fucking team owners basically trying to see if Valve would bite at the hook if it was dangled and they didn't"
- Slasher says NA team owners are really in favor of franchised leagues because they want to make more money. "Most of the powerful team owners right now are on board with ditching this third party organization structure, or they are trying to play this power politics with all the TOs, and that is contributing to a lot of the problems there"
RL says that Riot has proved they can run a franchised league (LCS) and will be profitable in 2021 which is what a lot of team owners care about and says the competition will only serve to snatch people away from CS.
RL continues to say, "I am so sick and tired of what we have done to this scene, I am just exhausted with it." "I think we have legitimately fucked it, I really think we have. I think we're staring into almost like a CGS (Championship Gaming Series) wasteland in NA." "Counter-Strike esports is a fucking joke."

Talent

"TO's have treated CS talent like absolute human garbage for years now."

RL says that people like Sean Gares and ddk switching over to Valorant isn't for financial reasons because they are making less over there.
He points out that TO's can't even give talent a 3 month in advance calendar.
Because of the pandemic TO's won't hire certain people and some people are working more hours for the same money.
He says we as a community don't respect journalists enough which is why we don't have good journalists.
- He also says DeKay is leaving the scene soon and that Thorin is close to leaving also
He says he had to talk a caster down from quitting and was struggling to find reasons.
He says that DreamHack told Vince they would hire him but not if he wants to stick with dusT and says that this is the norm in esports. "Constant leveraging of people against each other." and says this is why we don't have a talent union.
New gen casters are getting put into shit situations and the community's reaction to them is adding fuel to the fire
He says the reason Moses left was because of the terrible conditions
He says that Anders had to constantly leave his family and kid because someone fucked up or broke promises and had to constantly tell his kid to their face that "daddy can't be home this weekend."
He says that esports has always been a lie to sell you this dream, "Meanwhile there's about 2% of the cunts getting all the checks."

Valve

"Anything that Riot does, is better than Valve's inaction"

Slasher says that the larger aspect of esports as a whole compared to other entertainment mediums and Valve's lack of inattention are the bigger problems. He continues saying that the fact that Valve let their game be ran as an esport, they need to take on the responsibilities of it.
- Both Slasher and RL wants Valve to take control but not on the level of Riot Games, there needs to be a balance.
In case it was ever a question: Gabe Newell has been to 0 CSGO Majors.
RL calls Valve out saying they could have done something during the gambling era.
He says Valve used to come to the majors, but doesn't think they do anymore.
RL had met with Valve at the Cluj-Napoca Major and had tried to appeal iBP's indefinite punishment and had also gave Brax's life story:
- A recent family member passed away, they had lost a lot of income, they had to live in trailer, iBuyPower did not pay any salaries, and was pressured by family to make money who didn't support his career.
- RL said that Valve told him, "How dare you try and make us feel guilty." "We shouldn't feel bad about enforcing the only thing that matters that we need to make players afraid of: cheating and match fixing"
- RL also tried to share other info about match fixing and nothing came of it
RL points out that Source 2 or a new engine is not something you will want based on the experience of transitioning from CS 1.6 to CS:S. "Valve's track record with brand new engines being launched, not fucking great from what I remember."
Slasher says "If there is anything the community should do, is pressure Valve to hire a community manager."
- They say that we need a commissioner, a community manager (not the person who runs the Twitter who posts memes all day), then we need to have a circuit
RL reiterates that Valve doesn't care about CS esports and says they need to change the culture at Valve to make them care about CS esports
- Slasher says a systemic problem is making it so working on CSGO would be a bad decision for you as an employee for Valve
He also hasn't talked to Valve in ages and have sent over bugs and cheats and doesn't get emails back anymore
Slasher says we should be directing attention at the developer leads, pointing out Ido Magal, if he even is still the project lead
- RL thinks that Ido and Brian are the only people that "vaguely even give a fuck about CS" and were the only people that RL recalled that actually read Reddit and paid attention from time to time
"It is really fucking precarious. Somebody has got to step the fuck up and start giving a shit"
- Slasher suggests org owners, with CSPPA, with ESIC, with TOs have a concerted effort against Valve
"Riot Games are doing better things than Valve in the esports space" which is something RL didn't think he'd say.
"People who used to be talent, working with unions, arguing with other talent, when the unions fucked them over, can't understand their perspective, TOs fucking over broadcast talent, broadcast talent wanting to leave and go and work for orgs, orgs having no money, Valve might take coaches away because all the coaches are cheating, ESIC has about 4 people in a fucking call doing the investigations, everyone thinks they're spies for ESL, ESL are just the evil fucking overlords wanting to rule the scene and will just somehow, like cockroaches outliving a nuclear bomb, and Valve are in a fucking holiday in Hawaii thinking about the next Dota character because they don't give a fuck about us."

Closing Statements

"We've peaked. If we want to sustain and exist, now is the time to figure it out. No esports lasts as long as this, we've already done 8 years. We've already broke the records. We have got to figure out a way to coexist and drive the negative forces out and we need to do it as a collective and we're not doing that."

RL compared the Counter-Strike scene to the people on the Titanic who ran around with guns robbing people while the boat was sinking.
"We have given up on being a respectable esports scene." "We are now a conduit to make money for those who want to just milk it, just have one last ride, one last roll of the dice. It's done." "What a fucking mess. What have we done to our fucking scene?"
"There's just too much self-interest driving all of this." "I don't see a way we stop the dominoes." "When it's that bad, when there's that many dishonest people that ESIC have to come out and say that if we punish them all there's no one left. What does that tell you?"
"How many opportunities have we had to clean house? How many times have we said, 'this must never happen again', and another scandal." "The entire skins betting operations was the biggest criminal conspiracy in esports ever executed and no one has been punished for it." "The people who could be driving that don't want to."
"Right now people are fans of those organizations because the scene has value. It is worth being a fan of Astralis because they are excellent at Counter-Strike. It is worth being a fan of s1mple because he is the best player in Counter-Strike, maybe the exception of ZywOo. If the scene is devalued, if the scene loses its meaning, those things lose its meaning too, and people will leave, people will stop tuning into the games. I have seen it happen in multiple esports, this is not my first time at the rodeo. I am getting big Brood War vibes right now and I don't like it."
"The role you play in all of this as fans, as viewers, as listeners, as consumers of esports content, it's absolutely imperative that you know who the good guys are. It's absolutely imperative that you use your voice. It's absolutely imperative that when things are bad, you know who, at least, is trying to make them good, and you have to apply your criticism to the right targets."
- He continues saying it's no good in continuing to attack ESIC and saying how they are bad, ESIC have it hard
He says CSPPA are on the right side of the argument on BLAST but have been on the wrong side of many arguments many times.
- "If you are not willing to stand along side the weakest member of the union, with the least amount of influence, and the least amount of power, then it is not a union at all and you shouldn't pose as one." "You wanna serve a bunch of special interest do it, everyone else in esports fucking does, but do not pose as something you are not." "We love the players. I've been fighting for players rights for as long as I've been able to, but the CSPPA is not what we needed."
  - "They are not applying the pressure to the right people, they are not fighting the right battles, they are not helping their weaker members."
He says what orgs have done by keeping or hiring coaches is bad. "When you give up on holding an appreciable standard, you've lost the scene" "Competition matters, rules matter, punishments matter, achievements matter, excellence matters" "If you start stripping that away, you have nothing" "You guys need to take that knowledge and apply it sensibly."
"Valve has sold you all down the river, they sold everyone in the esports scene down the river, tournament organizers are selling their talent down the river. Don't hate on them for sounding tired after a 16 hour day. Don't hate on them because the hype for a matchup they've seen for the 20th time in the past 3 months, they can't be as excited or it sounds contrived. Support your guys, they're there for you, these are your people."
"This community has got to start acting like one for the first fucking time. Just put the petty shit away, let's try and fix this fucking scene while we still have one to save."
"You can't rely on Valve, you can't rely on ESL, you can't rely on the CSPPA, you can't rely on anyone." "Once again, it's gonna be the likes of us, the amateurs, the people who give a fuck, rolling up our sleeves and grafting." "I'm old and tired and I don't want to have to do it again. People need to pick up the torch and do it."
- "Like Michal did, like Dudenhoeffer did. You see something wrong, fix it. You see somebody doing something wrong, call it out. If you think something could be better, let people know."
"Vote with your wallets if you're not happy with the direction Valve goes in. If when we do get to the Major, they serve up another subpar, same old bullshit stickers and signatures package again, do not buy it."
- "You're a powerful block and if you use it correctly we can fucking avert this disaster."
"I'm not doing another year in this broken, bust-up fucking scene, where everyone is miserable, everyone is broke, everyone is tired, and everyone is trying to fucking rob everyone else, blind, while the fucking people who are meant to be protecting you, are just fucking enhancing it and lining their own pockets."
- "I'm not doing it anymore and you shouldn't want to do it either."
"I stand by every fucking thing I said. I mean it, because this game fucking matters to me, this scene fucking matters to me. I put my life into this, my adult life, and to see it in this state is fucking sad."

Listen up retards. Do you happen to feel regret because you always think “ohhh if I yoloed my savings on TSLA/AMD/NVDA 🚀 leaps years ago I could be rich by now!!!”
Well if you didn't know already, it doesn’t really matter what happened in the past. Hindsight will always be 20/20. You shouldn’t be harsh on yourself on your past self that your past self wasn’t retarded enough to yolo their savings into AMD/TSLA/.... Your past self doesn’t have the same knowledge that your current self has. It’s fine. If you judged those stocks with the best DD you could do at the time and didn’t think they were worth it, then you did a good job.
If you always think about what you could/should have done in the past, then you don't have the right attitude to play the stock market casino imho.
The single most important thing is to be able to look ahead. There are always plenty of opportunities around. There are thousands of rockets that are still on earth right now. Some may depart this year, others will stay a little longer on earth. The true strength lies in being able to identify those rockets with the knowledge you have right now. And if you still miss most rockets that will take-off this year that's fine, maybe you'll learn, get better and you'll do better next year.
Now, what if I told you there’s a big rocket that’s parked right right here on earth and it has decent chance for take-off this year? Maybe it won't quite reach the moon this year yet, but hey leaving the exosphere should already be a cool milestone.
It has rock-solid fundamentals and will see lots of growth in the following years/decade.
It’s a company that has the fundamental technology to power all the computer vision tech, which is bound to boom this decade.
The company we’re talking about is of course Sony, and it is extremely undervalued right now.
Its P/E is only 14. They have a P/S of 1.65, a PEG of 0.92 (< 2 is already somewhat exceptional for a company/conglomerate of Sony’s size, under 1 is a steal)
Much lower than all of its same-sector peers. This indicates significant undervaluation.
Next up Sony has a P/CF 13.2, ROE of 20% (S&P 500 average is 14% which would already be considered pretty good. 20% ROE is excellent), PEGY of 0.89, P/B of 2.65 and finally Sony has $41.6B in cash on hand. This makes Sony one of the cheapest tech/entertainment/EV/semiconductor growth stocks you will find on the market.
(ROE of 20% + PEGY of 0.89 + PEG of 0.92 means this company is a growth stock based on the numbers alone, but we’ll dig into the actual company and overall outlook in a moment)
I challenge all retards to find a company with similar benchmarks in one of the mentioned sectors, seriously.
Quite frankly doing this DD honestly blew my mind. I kept looking everywhere for reasons why the company could be so undervalued and why they may struggle in the future. Very important to look at all the challenges the company faces to make sure I’m not just doing confirmation bias DD. But all I could find was the opposite. After several weeks and months of working on this DD, I can only conclude that it is overall a very solid company for a bargain price. The new CEO is taking the company in a great direction imho and I'm begin to think he could be Sony's Satya Nadella.
So if you want some easy tendies, maybe consider $SNE while it is still cheap, I’d say.
For the autists out there who care about analyst ratings, SONY ($SNE) currently has 18 BUY ratings, 2 OVERWEIGHT, 4 HOLD and 0 SELL. (= analyst consensus is a STRONG BUY). Very little analysts cover this stock compared to other entertainment/tech companies, so this adds to my assertion that the stock is very much under the radar. Which means you have time to get in before it gets noticed by the larger investing world and before it starts to get a more fair valuation (P/E of around 30 would be more fair for this company I think, but still cheaper than many same sector peers). But, anyway the few analysts who do happen to cover this company are basically all saying it’s an instant-buy at its current price.
Most boomer investors still think big Japanese tech companies are dinosaurs that have long been surpassed by China, South Korea and Apple etc ages ago. Young boomers may think Sony = PlayStation and that it's it. But the truth is that PlayStation, while very important (about 24% of Sony's total revenue last year), is a part of a larger story.
Lots of investors in general associate Sony with the passé Japanese electronics companies from the 80’s and the 90’s. Just like a lot people may think BlackBerry is a struggling phone company.
While Sony may not be the powerhouse in consumer electronics it was in the 80’s and the 90’s, in a lot of ways they are more relevant than ever before. Despite being a well-known brand and being known as the company behind PlayStation, for some reason its stock still seems to be under the radar among both retail and institutional investors. And boy, are they mind-blowingly undervalued. Even if a big part of its business would collapse tomorrow, they would still be slightly undervalued. And I am about to tell you why.
(& btw compared to Japanese tech/entertainment stocks $SNE is still super cheap (Canon, Nikon, Toshiba, Sharp, Panasonic, Square Enix, Capcom, Nintendo, Fujitsu all have P/E ratios ranging from 18 to 77 and none of them have the combination of global clout, fundamentals & growth prospects that Sony has))
2021 Sony as a corparation is not the fucking Sony from 2005-2015’s, just like BlackBerry in 2021 is not the fucking Blackberry from 2012. Just like Garmin in 2021 is not Garmin from 2011. Just like AMD in 2021 is not AMD from 2012.
No, in 2021, Sony is the global leader in imaging technology and people do not fucking realize it. Sony has 50% marketshare in the CMOS image sensor market. There’s a very good chance the smartphone in your pocket has Sony image sensors (unless it’s a Samsung phone). Sony image sensors are powering a big part of today's vision/camera technology. And they will power even more of tomorrow's computer vision tech.
In 2021, Sony is a behemoth in video games, music, anime, movies and TV show production. Sony is present in every segment of entertainment. Sony’s entertainment branches have been doing great business over the past 5 years, especially music and PlayStation. Additionally, Sony Pictures has completely turned around.
In 2021, Sony is the world’s biggest music publisher (and second biggest music company overall). Music streaming has been a boon for Sony Music and will continue to be.
In 2021, Sony is among the biggest mobile gaming companies in the world (yes, you read that right). And it’s mainly thanks to one game (Fate/Grand Order) that nets them over $1B revenue each year. One of the biggest mobile gaming companies + arguably biggest gaming brand in the world (PlayStation).
In 2021, Sony is an EV company. They surprised the world when they revealed their “Vision-S” at CES 2020. At the reception was fantastic. It is seriously one of the best looking EV’s. They already sell sensors to Toyota. Sony will most like sell the Vision-S's tech to other car manufacturers (sensors for driving assistence / autonomous driving, LiDAR tech, infotainment system).

40 sensors in the Sony Vision-S
Considering the overwhelmingly good reception of the Vision-S so far, I suspect the Vision-S could be another catalyst that will put Sony as a company on the radar of investors and consumers.
We've seen insane investment hype for anything even remotely related to EV over the past year. We've seen a company that barely had a few EV design concepts (oh wait, they had a gravity-powered truck though) even get a $30B market cap at some point lmao.
But somehow a profitable company ($SNE) that has an EV that you can actually drive, doesn't even have a fair valuation?
In 2020’s Sony’s brand value is at their highest point since 12 years. In 2021, it is projected to be a its highest point since 2001 assuming same growth as average yearly growth from 2015 to 2020. Keep in mind brand valuation is a bit bullshitty as there’s no standardization to compare brands from different sectors, let alone non-consumer-facing brands with consumer-facing brands. But one thing we can note is that Sony both as B2C brand and as a B2B company is on a big upwards trend.
https://interbrand.com/best-global-brands/sony/
https://careers.uw.edu/blog/2020/03/17/these-are-the-10-biggest-video-game-companies-in-north-america-shared-article-from-zippia/
In 2021, Sony is an entertainment behemoth. They have grown their entertainment branches by a huge amount over the past 5 to 10 years (they made some big acquisitions in the music space especially and they’re now also all-in in anime). I don’t think people realize how big Sony is as an entertainment company. I dug up the numbers and as of Q3 2020, PlayStation is the second biggest video game company in the world (Tencent is #1) in revenue (I suspect Sony might dethrone Tencent after Sony’s FY Q3 2020 is released). But Sony already comes very close to Tencent especially if you add Fate/Grand Order (which is under Sony Music and not under PlayStation) under PlayStation.
There’s no single other company that has this unique combination of a dominant/important position in all entertainment segments. (video games + music + movies + TV series + anime + TV networks). I guess Tencent maybe?
In 2021, Sony has amazing momentum in the camera space. If you’re familiar with the enthusiast photography space, you should know this. Basically, the market is slowly shifting from SLR to mirrorless cameras. This is because mirrorless cameras tend to smallelighter, have faster AF, better low light performance, better battery life and better video performance. Sony is the company that has been specializing in the development for mirrorless cameras for over a decade while Canon’s bread and butter has always been SLR cameras. Sony is in the lead when it comes to mirrorless cameras and that’s where the market is shifting towards. Because the advantages of mirrorless have become more and more apparent and Sony’s cameras have become technically superior, Sony has gained quite a bit of market share over Canon and Nikon in the last few years. In 2019, Sony overtook Nikon as the #2 camera manufacturer. Sony is in an upwards trend here. (they have the ambition to become the world’s #1 camera brand) Sony also has very good marketing for their cameras. (Sony has a lot of YouTubers / influencers / brand ambassadors for their cameras despite being a smaller brand than Canon)
(just search on YouTube and/or Google “switching to Sony from Canon” just to give you an idea that they do have amazing brand momentum in the camera space. You won’t get as many hits for the opposite)
A huge portion of Sony’s profit comes from image sensors in addition to music and video games. This is in addition to their highly profitable financial holdings division & their more moderately profitable electronics division.
Sony’s electronics division, unlike other Japanese brands, has shown great resilience against the very strong competition from China & South Korea. They have been able to maintain their position in the audio space and as of 2020 are still the global market leader in high-end TV’s (a position they have been holding for decades) and it seems they will continue to be able to maintain that.
But seriously this company is dirt-cheap compared to any of its peers in any segment and there’s various huge growth prospects for Sony:

CMOS image sensors & Sony’s overall imaging prowess will boom due to increased demand from automotive sector, security & surveillance industry, manufacturing industry, medical sector and finally from the aerospace & defence industry. On the longer term, image sensors will continue to boom due to increased demand for computer vision & AI + robotics. And for consumer electronics demand will remain very high obviously.
Sony is aiming for 60% market share in the CMOS image sensor market by 2026. Biggest threat here is Samsung here who have recently started to aggressively invest in image sensors and are challenging Sony. Sony has technological lead + higher production capacity (and Sony will soon open a new plant in Nagasaki), so Sony should be able to hold off Samsung.
The iPhone 12 Pro has 3 cameras + a lidar sensor. Apple now buys 3 image sensors (from Sony) + LiDAR sensor (from Sony) per iPhone 12 Pro they manufacture. Remember the iPhone X and iPhone XS? That one had “only” 2 rear cameras (with image sensos from Sony of course). Basically, Sony will be selling exponentially more image sensors as more smartphones get equipped with more and more cameras.
Now think about how many image sensors Sony can sell to Apple if the iPhone 13 will have 5 cameras + LiDAR sensor (I mean the number of cameras on smartphones certainly won’t decrease)
Gaming (PS5 hype, PSN game sales are booming, add-on content is booming, PS+ subscribers count is booming and finally PSNow & first-party games sales are trending upwards as well). Very consistent year-on-year profit & revenue growth here. They have a history of beating earnings expectations here. The number of PS+ subscribers went from 4M to 48M in just 6-7 years. Investors love to hype up recurring revenue and subscription services such as Disney+ and Netflix. Let’s apply the same logic to PS+? PS+ already has more subscribers than HBO Max in the USA.
PlayStation (video games in general) has not even scratched the fucking surface. Most people who play video games now are millennials and kids. Do you think those millennials will stop playing video games when they grow older? No, of course not. Boomers today also still watch movies and TV. Those millennials have kids and those kids are now also playing video games. The kids of those kids will also play video games etc. Basically the total addressable audience for video games will by HUGE by the end of the decade (and the decades after that) because video games will have penetrated all age ranges of the population. Gaming is the fastest growing segment of the whole entertainment business. By a large margin. PlayStation is obviously in a great position here as you can guess from the PS5 hype, but more importantly imho, the growth of PS+ subscribers (currently a bit under 50 million) and PSN users (>100 million MAU) over the past 5 years shows that PlayStation is primed to profit from the audience growth.
On top of that you have huge video game growth in the China where Sony & PlayStation is already much better established than Xbox (but still super small compared to mobile games and PC gaming in China). Within the console market, Xbox only competes with PlayStation in North America. In the rest of the world, PlayStation has an enormous lead over Xbox. Xbox is simply a lesser known and lesser desirable brand in the rest of the world
Anime streaming (basically they have a monopoly already + vertical integration, it might still be somewhat niche right now, but it will be big within 5 years. Acquiring Crunchyroll was a very good move)
Music streaming (no, they don’t have a music streaming service, but as music streaming grows, Sony Music also gets a piece of the growing pie through licensing/royalties, and they also still have a little 2.8% stake in Spotify)
Apple, Amazon, Netflix, AT&T and Disney are currently battling it out in the streaming wars. When there’s a war you have little chances of winning, you shouldn’t be the one waging the war. You should be the one selling the ammo. Basically Sony Pictures (tv shows + movies) is in that position. Sony Pictures can negotiate good prices for their content because Apple, Amazon, Netflix, AT&T are thirsty for content and they all want their own exclusive content. Sony Pictures does not need to prop up their own streaming service just like Sony Music doesn’t need their own music streaming service when they can just license out their content and turn a profit. There will always be demand for TV & movies content, so Sony Pictures is well positioned is as an independent content provider. And while Apple, Amazon, Netflix, AT&T and Disney are battling it out on the forefront, Sony is quietly building their anime empire in the background. Genius business move from Sony here, seriously. They now have anime production & distribution.
Netflix has 200M subscribers and they currently have a 250M market cap. Think about what Sony will have in 5 years? >30M Crunchyroll subscribers (assuming all anime will be consolidated into Crunhyroll) & >100M PS+ & PSNow subscribers? Anime and gaming is growing faster than movies and TV shows. (9% CAGR for anime, 12% CAGR for gaming vs. 5% CAGR for the whole movies & TV show entertainment segment which includes PVOD, SVOD, box office, TV etc etc). And gaming as a whole is MUCH bigger than SVOD streaming. Netflix gets 99% of their revenue & profit through subscriptions. For the whole Sony Group Corporation, their subscription services (games + anime) it’s currently only 4.5% of their total revenue. And somehow Sony currently has a meagre $128B market cap?
PlayStation alone is bigger than Netflix in terms of operating profit. PlayStation has a MUCH higher profit margin than Netflix. For Q3 2020 Netflix posted $790M operating profit and PlayStation posted $988M operating profit. Revenue was was $6.44B for Netflix vs. $4.77B for PlayStation. (and btw Sony’s mobile gaming revenue (~$1B / year) is under Sony Music, it is not even in those PlayStation numbers!!!)
Think about it. PlayStation alone posts bigger operating profit than Netflix (yes revenue is bit smaller, but it’s the operating profit that matters most). And gaming is growing faster than movies. And PlayStation is about 24% of Sony’s total revenue. And yet Netflix has a market cap that is equal to the double of Sony's market cap? Basically If you apply Netflix’ valuation to PlayStation then PlayStation alone should have a bigger market cap than Netflix' market cap.

PS+ growth and software digital ratio growth

Sony Vision-S & autonomous driving tech (selling sensors + infotainment system to other car manufacturers). Sony surprised everyone when they revealed their Sony Vision-S electric vehicle last year at CES 2020 (in-house design and made in cooperation with Magna Steyr). And it’s currently being tested on public roads. Over the past year we have seen absurdly big investment hype into anything even remotely related to EV’s (including a few questionable companies). We’ve even seen an EV company with a gravity-powered truck get a $30B market cap in June last year. Meanwhile Sony, out of nowhere, revealed what is arguably (subjectively) one of the best looking EV’s. It got very positive reception at CES 2020. An EV that you can actually drive. But somehow their stock is still dirt-cheap based on their current fundamentals alone? Yet some companies that had pretty much nothing but some EV design concepts got insane valuations purely due to hype?
LTE chips for IoT & Industry 4.0 (Altair Semiconductors)
Cross-media IP (The Last of Us show on HBO, Uncharted movie etc). Huge unrealized potential synergy here (it’s about to change). We have seen that it can turn out super well when you look at The Witcher, Sonic the Hedgehog and Detective Pikachu. When The Witcher released on Netflix, sales of The Witcher 3 significantly increased again. Imagine the same thing, but with Sony IP’s. Sony Pictures is currently working on 7 video game IP based TV shows and 3 movies. We know The Last of Us tv series is currently in production for HBO. And then the Uncharted is currently in post-production and scheduled to be released in July this year currently. If Uncharted turns out to be successful, it will mark a big, new milestone for Sony as an entertainment company imho.
Aniplex (Sony Music Entertainment Japan subsidiary for anime production, distribution & mobile games) had a fantastic year in 2020. (more on this later) There is a lot of room for mobile games growth with Aniplex. Thanks to Aniplex, Sony might beat their earnings forecast.
Drones. DJI just got put on Entity List in USA and Sony started developing drones for prosumer / professional a few years ago. Big opportunity for Sony here to take a bit from DJI’s dominance. It only makes sense for Sony to enter the drone market targeting the professional & prosumer video market, considering Sony’s established position in the professional audio/video/photography space
Currently Sony also has several ventures & investments in AI & robotics
Over the past decade, Sony has also carefully expanded into medical equipment tech & biotechnology. Worth noting that Sony also has an important 33% stake in M3 inc (a medical services through-the-internet company with a market cap of $65.5B) (= just their stake in M3 Inc is worth $22B alone, remember Sony, with their large, diversified revenue streams & assets only has a market cap of $128B?)
Sony Pictures has a great upcoming movie slate (MCU Spider-Man, Uncharted, Ghostbusters: Afterlife, Venom 2, Morbius, Spider-Verse sequel, Hotel Transylvania 4, Peter Rabbit 2, Vivo, The Nightingale). They will profit from the theatre reopening and covid recovery. They may even become more favourable among movie theatre chains because they won’t release their movies on the same day on streaming services like Warner (and yeah movie theatres are here to stay, at least for a while imho)
All the above comes on top of established, mature markets (Financial Holdings & Electronic Products)
Oh yeah, btw though TV’s are a cyclical and mature market and are not that important for Sony Group Corporation’s bottomline*, Sony TV’s will continue to do well for the following successive years: o 2020: continued pandemic boost

2020-2021: PS5 / Xbox Series X/S
2021 Summer Olympics (tv sales ALWAYS spike during the olympics) (& the effect is more pronounced for high-end TV’s, = good for Sony because Sony’s market share is concentrated in the high-end range (they are market leader in the high-end range)
2022 FIFA world cup (exact same thing as for the olympics)
You could say it’s already priced in, but the stock is already ridiculously undervalued so idk…

You would think this company somehow has a bad outlook, but that could not be further from the true, let me explain and go over some of the different divisions and explain why they will moon:
Sony Entertainment
While Netflix, Disney, AT&T, Amazon, and Apple are waging the great streaming war, Sony has been quietly building its anime streaming empire over the past years.

Sony recently acquired Crunchyroll for $1.175B (it is a great deal for Sony imho and will immediately be more valuable under Sony. Considering the growing appetite for anime I honestly do not even understand why AT&T sold it, they could have integrated it with their other streaming service (HBO Max) but ok)
With Crunchyroll Sony now has the following anime empire:
Aniplex (anime production & distribution, subsidiary of Sony Music Entertainment Japan) F
Funimation
Manga Entertainment UK (production, licensing, and distribution, UK)
Wakanam (licensing and distribution in Europe)
AnimeLab (licensing and distribution in Australia & New Zealand)
Crunchyroll (3 million paying subcribers, 90 million registered users and 50 million social media followers)

* Why anime matters:

Anime growth
“The global size is expected to reach USD 36.26 billion by 2025, registering a CAGR of 8.8% over the forecast period, according to a study conducted by Grand View Research, Inc. Growing popularity and sales of Japanese anime content across the globe apart from Japan is driving the growth”
(tl;dr anime 🚀🚀🚀🚀🚀, Sony is all in on anime and they have pretty much no competition)
Anime is the fastest growing subsegment of movies/video entertainment worldwide.

Sony also has a partnership with Bilibili for anime distribution in China:

https://www.chinadaily.com.cn/a/201903/26/WS5c990d93a3104842260b2737.html

Bilibili already partnered with Sony Music Entertainment Japan to bring Aniplex’s hugely successful Aniplex’s Fate/Grand Order mobile game in China.
Sony acquired a 5% stake in Bilibili for $400M in March 2020 (that 5% stake is now already worth $2.33B at Bilibili’s current share price ($BILI) and imho $BILI still has lots of upside potential considering it is the de facto video creation/sharing/viewing à la YouTube/Twitch for GenZ in China)

https://ir.bilibili.com/news-releases/news-release-details/bilibili-announces-equity-investment-sony

Sony Music Entertainment Japan
Aniplex

Sony Music (mobile games) generated $400M revenue from its mobile games in Q2 FY2020, published through Aniplex (Sony Music Entertainment Japan, “SMEJ”) subsidiary
They are the publisher of Fate/Grand Order, one of the most profitable mobile video games of the past 5 years (has generated $4B in revenue (!!) by the end of 2019 and is still as popular as ever). Fate/Grand order is the 7th most profitable mobile game in revenue worldwide as of 2020 (!)

Fate/Grand Order #9 game by revenue last year as of Q3 2020

Aniplex launched Disney: Twisted Wonderland in March this year. In Q3, it was the #10 most downloaded mobile game in Japan. (Aniplex now has two top ten games in Japan)
Fate/Grand Order was the #2 most tweeted game in 2020 and #3 was Disney: Twisted Wonderland. You can see that Aniplex has two hugely successful mobile games. (we are talking close to $1B of revenue a year here). It is the #2 game in Japan by total revenue from Q1 2016 to Q3 2020 and the #9 game in worldwide revenue from Q1 2020 to Q3 2020.

Aniplex has two very popular mobile games

SMEJ earns about > $1B from mobile games in revenue from mobile games and there is still a lot of future growth potential here considering Japan’s mobile game market grew a whopping 32% yoy from Q3 2019 to Q3 2020.
Aniplex recently co-distrubuted the movie Demon Slayer: Mugen Train in Japan in October 2020. It became the highest grossing film of all time in Japan with a total gross box office revenue of $380M. In the middle of a pandemic. It still needs to release in South Korea, China and USA where it will most likely do great as well.

Sony Interactive Entertainment (SIE) (Game & Netwerk Services business unit):

We all know 2020 was a huge year for video games with the stay-at-home pandemic boost. The whole video game sector brought in $180B of revenue in 2020, a whopping 20% increase yoy.
But 2020 will not be just a one-off temporary exceptional year for video games. The video game market has a CAGR of 13% which means it will be worth $291B in 2027. Video games is by far the segment with the highest growth rate in the whole entertainment industry.

US video game market growth (worldwide growth has a 13% CAGR)

PlayStation revenue and operating profit growth

PlayStation obviously has a huge piece of this pie and over the past years has seen consistent yoy revenue and profit growth. Think about it, for every FIFA/Call of Duty/Assassin’s Creed sold on PS4/PS5, Sony gets a 30% cut. There have been sold a billion PS4 games so far.
5 years ago 20 to 30% of PS4 games were purchased digitally. Flashforward to 2020 and it’s 60-75% and the digital ratio looks set to still increase a bit. This means higher profit margin for game publishers and for Sony at the expense of retailers
SIE has seen huge success in its first-party games over the past 5 years. Spider-Man, God of War, Horizon: Zero Dawn, The Last of Us Part 2, Uncharted 4, Ghost of Tsushima, Days Gone, Ratchet & Clank have all been huge successes. This is really big and represents a big change compared to the previous generations where Sony never really hit it big as a games publisher even though most of their games were considered quality games.
SIE is now not only a powerful platform holdeprovider, but also a very successful games publisher with popular IP’s (Uncharted, God of War, The Last of Us, Horizon, Ghost of Tsushima, Ratchet & Clank). This is an enormous asset, because firstly it increases the chances of success for cross-media opportunities (Sony Pictures can make TV shows and movies out of it to expand the popularity of those IP’s even more). And secondly, it is an obvious selling point for PS5. The more popular and bigger their exclusive content, the more they can draw people to their platform/service. This should increases PS5 total marketshare over its competitor.
The hype for God of War: Ragnarok will be absolutely through the roof. Hype for Horizon: Forbidden West is also very good already (10 million yt views, 273K likes which is very good). Gran Turismo 7 and Ratchet & Clank will also do very well in 2021. (I suspect that GoW oand Horizon might be delayed to 2022)
PS5 reception has been extremely good. Demand is through the roof as well all know. The only problem is that they cannot quite capitalize on the demand due to lack of supply, but overall, it is a very good thing that demand is very high, and that reception has been very positive. The challenge will primarily supply and production-related for the following 6 months and to be able to maintain brand momentum. Hopefully, they won’t push disappointed/inpatient customers to competitors.
Considering there’s backwards compatibility from PS4 to PS5, users will want all their PSN content to transition with them as well, so I expect them to lose very little marketshare to Xbox. Also, I do not know if Americans realize it, but Xbox is not nearly as big as PlayStation in the rest of the world as it is in the USA. PlayStation just has global brand power that Xbox just doesn’t have, so Xbox isn’t much of threat at all I’d say. Where I live, in Belgium, In Europe everyone is talking about the PS5, nobody really seems to care about Xbox Series S/X that much. Comparing PlayStation to Xbox in terms of mindshare is like comparing Apple to Motorola (not meant to be a diss to Motorola, I have a Motorola phone myself, just saying that Xbox has significantly less mindshare / brand power in Europe).
SIE is likely working on PSVR 2, this could be big.
Sony has a small stake in Epic Games (1.4%) and they have a good business relationship with them, so this might also make them open to release first-party games on Epic Games Store after exclusivity period on PS5.
Remember the Travis Scott concert in Fortnite? I believe that was one of the reasons why Sony invested in Epic Games. It serves as an example how music can sometimes converge with video games, and this can play to Sony’s strengths.
PlayStation also has way superior presence in Asia compared to Xbox. Have been expanding into China as well. Another great opportunity for revenue growth.
PS+ subscribers grew from 5.7 million by the end of 2013 to 46 million by October 30th, 2020. This is an average growth rate of 28% over the past 5 years. Considering most of the growth was early on, it will slow down, but I predict that they will have about 70 million PS+ subscribers by the end of 2023. This is huge and represents a stable, recurring source of income. Investors who keep hyping Netflix/Disney+ will love this, but it seems they have yet to discover $SNE.
There is a reason why Amazon, Google, Nvidia have been aggressively investing in video games & games streaming. They know the business is huge and is about to get even bigger. But considering the established, loyal PlayStation userbase, the established global brand of PlayStation and the exclusive games, PlayStation should be able to easily standoff competition from Amazon, Google and Nvidia (GeForce Now) in the next few years. So far, Amazon’s venture into game development, publishing & streaming has completely failed. Stadia and GeForceNow seem to have a bit more success, but still relatively niche. Therefore, I think PlayStation is well-positioned to remain one of the leaders in the industry for the following decade.

I'll get to the other divisions later, I figured this is a good first step.
But so far the tl;dr
Image sensors: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
IoT/Industry 4.0 chipsets: 🚀🚀🚀🚀🚀🚀🚀
PS5/PSN/PS+: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Online medical services (M3 inc.): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Anime: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Fate/Grand Order: 🚀🚀🚀🚀🚀
Demon Slayer: Mugen Train 🚀🚀🚀🚀🚀
Sony Music / music streaming (the performance of Sony Music’s in Sony’s business is seriously understated. The numbers speak for themselves): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Sony Electronics 🚀
Sony Financial Holdings (very stable & profitable business, even managed to grow slightly during pandemic when most insurance companies performed more poorly): 🚀🚀🚀
Still have to cover Sony Pictures, but their upcoming movie slate looks pretty good honestly (Spider-Man sequel, Venom: Let There Be Darkness, Ghostbusters: Afterlife, Uncharted, Morbius, Hotel Transylvania 4 so that's worth one rocket as well imho 🚀
tl;dr of tl;dr:
🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀

Disclaimer: I am not a financial advisor. I am an idiot that's trying to understand why $SNE stock is so cheap.
Positions: SNE 105C 21st January 22

I posted this yesterday morning (UK time) but after 5 hours or so, pennystocks deleted the original post. A few people messaged me asking for it to be shared in a few High Tide specific pages. So here it is!
--
This is my first time posting a DD post – a friend of mine who moderates on SPACs has shared some analysis I have written previously, but I’m keen to share this here, and see if there is any appetite for sharing my own personal written DD I have on the 30 stocks I have across a number of different portfolios.
I have modified this format, as it was originally a script for a video which I created on the stock. If you prefer to listen – check it out here: https://youtu.be/qsjwU7kkPsw
Some of the market stats (market cap, current multiples, etc.) are correct as of Feb-06, and clearly a little outdated since the price movements.
Not a financial advisor, do your own DD. I am long HITI and have an expectation of a long term hold on this stock.
Overview

High Tide Canada-based cannabis retail company, operating under multiple brands. It operates under 3 core divisions:

Brick and mortar retail – 4 key brands with just under 70 locations in Canada. Brands include: Canna Cabana, New Leaf, Meta Cannabis and Kushbar. Forecast to have around 115 stores by end of 2021
Online retail – has 2 brands, both of which attract millions of viewers per month – Grasscity.com and CBDcity.com
Wholesale – manufacturer of paraphernalia in US and Canada. Number of products are branded with various celebrities, Snoop Dogg, Paramount Pictures, Trailer Park Boys and many more

Has good c-level execs and experienced executive board; hold significant stake in the business. CEO Raj Grover holds just over 21% of the shares
Currently has a market cap of around $280m. Still significant upside to the valuation – see analysis later in post

Investment Merits
Very strong market growth:

Business has demonstrated growth both organically (through new store openings, more online sales and greater wholesale sales), as well as inorganically through M&A
Growth in markets which High Tide has a physical presence in is expected to be very strong. North American cannabis market (Canada and US) is forecast to grow by 30% a year to 2027 (source: research and markets)
Analysts covering High Tide are forecasting growth in excess of this, which is positive to see and implies capturing market share
New markets / geographies ‘opening up’, legalizing and regulating cannabis is also an exciting and realistic prospect for incremental growth:

The US federal legalization debate is on the table
Many other countries are considering this too and High Tide is well positioned for these; this is catalyzed by the fact that government debt has increased significantly as part of the response to the COVID-19 health crisis. This needs to be repaid somehow, and increasing tax rates on existing taxes is an unpopular political move. Finding new tax revenues is a more palatable way of increasing tax revenues for governments. This is especially important in countries where elections are upcoming.

Personally I do expect to see this accelerate the agenda for the regulation and legalization of cannabis in many new countries
Whilst predominantly Canada and US based, High Tide does have presence in some markets where cannabis is not regulated or legalized, the UK for example (~10% of Grasscity sales are made here) and so it is well positioned with a strong and established brand to capitalize on this opportunity, when / if the market ‘opens up’

Regulation

High Tide benefits from the regulatory focus and overhang on the cannabis retail sector as it represents a strong barrier to entry, making it more challenging for new competitors to enter market
Participants in the market need to have licenses and ensure consistent compliance with laws to continue operating – failure to comply can result in significant financial penalties
Personally I normally don’t like investing into retail. There are usually fairly limited barriers to entry, minimal differentiation and negligible customer loyalty, however the cannabis market does have different characteristics in this respect and makes it a more compelling proposition
Regulation also benefits those with scale, something High Tide has as the leading player in the market. It costs money to obtain and retain licences to operate and it costs money to ensure compliance with all the laws and regulations and that all staff are acting in accordance with these
Some parallels in this respect which can be drawn to casino gaming in casinos; you don’t see new casinos popping up at the same rate which you see new restaurants or apparel stores opening

Demand

There’s a lot to like about the demand dynamics for High Tide. It’s vice-nature means that demand is less correlated to disposable incomes. Given where we are in economic cycle, especially important consideration
For those doubting this, check alcohol, tobacco or gambling expenditure across economic cycles historically, for a proxy

Strong performance throughout COVID-19 crisis

Despite heavy weighting towards brick and mortar, (the most hard hit part of retail) it has effectively managed the shift to online, which is a positive
Has relied on government support and financial assistance in the form of job retention schemes (address in more detail later in post)
This demonstrates management are capable and have effectively navigated the challenging situation

Data

Massively summarized from the video, (and my video on KERN) so check that out if interested in this point, however, they have unique access to supply chain data which could be monetized effectively and generate strong levels of recurring revenues
Other established sectors have a trusted party with such unique access to data (e.g. alcohol, lithium, different foods, etc.) and the opportunity here is enormous
I would like to see High Tide capitalize on this

Forecasts financials & analysts

Currently 2 analysts covering High Tide, both have a buy rating on the business
Their coverage is slightly outdated (expect this being updated soon and a further catalyst for positive price action) and their price targets are 60c; at the time their reports were published, they were forecasting a 4x upside (HITI was trading at ~15c)
Same analysts also forecasting strong growth - 77% CAGR to 2022. They are forecasting revenues of around $250m and EBITDA of $46m. A reminder here, these are professional analysts, not YouTube students – these come from their financial models, the assumptions of which are discussed with management

https://preview.redd.it/nfq8h5fpvmg61.png?width=602&format=png&auto=webp&s=f48977ca9c0072003ac71206cef28b0a493dd583
Valuation

Going to go quick here, its explained more slowly in the video but High Tide is currently valued at a significant discount to the other listed peers
Looking at EV / FY+1 Sales multiples – EBITDA not meaningful as some of the peer group are EBITDA negative and High Tide itself has only recently become EBITDA positive

https://preview.redd.it/4t4n303rvmg61.png?width=342&format=png&auto=webp&s=636bca248743272bed283af97780d3e1e121312f

Personally, I think Planet13 is the most comparable given its business model
Taking both Planet13 multiple and peer group average multiple, this is then applied to High Tide’s forecast FY+1 sales to calculate an enterprise value – this is adjusted for net debt to get to a market capitalization and then divided by the share count to get an implied share price
The table below shows the implied stock price valuations from this analysis

https://preview.redd.it/1mks0oxrvmg61.png?width=406&format=png&auto=webp&s=587ca8e2468b825103905931ebe7ab5b42314c6f
NB – assumed the following:

Net debt will change in coming year given the capital structure and a large number of convertible notes – this has been ignored given it will have small impact on the price
The share count will change as a result of dilution from various instruments – if this bothers you massively then look at the valuation discount on the basis of the enterprise value as it does not impact this (and only slightly on the market cap given minimal impacts to cash from instrument execution, etc.)
Not accounting for any stock split, consolidation or any other M&A deals
The FY21 financials are on the basis of the mean broker estimates from Thomson Reuters – Seeking Alpha has different and slightly outdated ones

Investment Risks & Mitigants / Outstanding DD points
Exposure to changing regulation

US is only a small part of the market which High Tide addresses, while a change in regulation would have a big impact on the company, currently it is unlikely this would happen, given the discussions about potential federal legalization
Canada regulation is established and not going anywhere
Other countries likely to legalize and regulate cannabis, as outlined earlier

Dilution

No escaping that there will be some significant dilution for shareholders, as pointed out in the table below, but this should be already priced into the stock
Potential that new equity issuances could occur to help finance growth, but provided this growth is delivered, it should be accretive for the stock price

https://preview.redd.it/vkrb2ousvmg61.png?width=602&format=png&auto=webp&s=40f8f4c65b92efc15af0eba42bb873c774700eff
Potentially misleading cost basis information

A risk that investors need to be aware with for all companies which have relied on government financial support during COVID-19 measures. Such support has resulted in the number of businesses going bankrupt decreasing massively – this is at a lower level than it ever normally is and is masking some real underlying issues within companies. As investors we need to be open eyed about this
As High Tide has benefited from support in the form of the Canada’s Emergency Wage Support scheme, there is the risk that once this is lifted it may become apparent that the cost base has not been effectively managed
Personally, I think this is mitigated by the synergy analysis conducted as part of the M&A. A full cost base analysis would have been conducted to calculate the potential $8.4m synergies so strong likelihood that this is under control, but should keep on our radar and reassess

Marketing expenses and celebrity licenses

Need more information to ascertain whether these are underpinned by a compelling ROI. Seen a lot of people suggest this is a great positive, but the impact on sales volumes from these is unknown, as is the terms of these license agreements (e.g. split between upfront fee vs. volume-based fee)
No escaping the fact that it is an increased cost and so need to understand the ROI this generates to determine whether it really is compelling
Is there really more demand to pay a premium for Snoop Dogg bongs, Guns n Roses papers, Cheech & Chong grinders, or whatever they may be?
So far management have suggested this has been helpful in driving new sales, but this is something to dig into more

If you want to check out the video, it would be appreciated: https://youtu.be/qsjwU7kkPsw

RoyalRoad
First
Next
Jen and Sarah spent the next week doing research. The Internet was filled with contradictory information about monetary theory and economics, and neither of them really had the background to evaluate the arguments that everyone was having.
However, Sarah reminded them both, they didn't need to look at a perfect system, just one that worked. So, they started digging through Wikipedia articles and online textbooks on the history of money and how they came to be.
"Hey, did you know they used to use salt as currency?" Sarah asked as she skimmed through a particularly fascinating documentary about Middle Age East African economies.
"Is this some kind of joke about mining salt?"
"No, it's real, look. And apparently the word salary is from the Latin word salarium for money used to buy salt," Sarah continued fascinated.
Of course, they couldn't use something as simple as salt to represent money. In fact, they couldn't use any commodity either.
Over the last week, one of the alien traders caught wind that gold was extremely valuable on Earth, so they'd brought them in by the ton load. Gold was still useful for electronics and some dentistry, but the price of gold, mostly propped up by its value in rarity, crashed hard.
The problem with currency in galactic trading, as Sarah discovered, was that there wasn't a single commodity that was equally rare in every system.
No, whatever alternative they come up to the laughably outdated barter system had to be built on something far more rare and valuable than gold.
Something that even the most powerful human empires in history have struggled to collect.
It had to be built on trust.
"That's the system most modern currencies are based on," Sarah claimed, "you only accept dollars for work because you trust that you're going to be able to wake up tomorrow and spend it on… everything you need."
"Hmm well, we can't just ask them to take US dollars," Jen giggled. This would be so much easier if that weren't true.
"Why not?" Sarah asked, playing the devil's advocate.
"Well… well, like you said, they won't trust it! I certainly wouldn't if I were a trader! Furthermore, who knows? Maybe they have a printer in their ship that can duplicate money! Maybe we should ask them for that next time we bring Zarko some pears," Jen said, thinking out loud.
"I doubt it. The government keeps a lot of secrets about how they make Dollars , and I don't want the Secret Service knocking on my door," Sarah said. Until this week, she hadn't known that this was one of the lesser known duties of the USSS. Now that she knew it, it made the thought of attracting their attention even less palatable, "you're right. What about digital casino tokens? We can produce something that translates to Dollars and have our own system that tracks it all."
"Sure, that's not too hard to make. We would have a centralized money supply, where we don't trust each end point…" Jen continued on the brainstorm, thinking in terms of the technical system, "ok, so say we make SarahBucks, and peg its value to the US Dollar. One pound of pears would be worth 1.5 SarahBucks, one pound of sirloin steak is 6.99 SarahBucks at Safeway. That still doesn't explain how we'll get people to use it."
"I'm not sure. I need to think about this more," Sarah yawned, tired. "And I hate that name."
They agreed that they were stuck, and that SarahBucks was absolutely a terrible name.
Livermore Spaceport, Earth
A month after the spaceport opening, Sarah noticed that it had become less of a tourist attraction. There were far fewer people standing around gawking at the aliens, and a lot more companies trucking their best-selling products into the spaceport for trade.
After their abuse of Jen's cousin's employee pass got discovered by the spaceport authorities, Sarah and Jen had started placing their own bids on getting into the spaceport through the official channels. Thanks to their existing connections with the managers at the spaceport and a growing bank account of value, they could still get in to continue their lucrative trade for magical alien goods.
A bit of a rich-get-richer type of situation.
The flavor of the month were these Bohor magical air filter machines that aggressively scrubbed the air of… anything you want them to.
The Bohor planet is basically the planetary equivalent of a toxic dump.
Sure, it had biomes; it wasn't a Star Wars sci-fi planet where the entire planet is either a desert or an ice-cold tundra or a forest. But the entire planet had been polluted so heavily by its occupants that it lowered the life expectancy by half before the Bohors found a solution:
They simply filtered their entire atmosphere through air filter machines and then buried the toxins and garbage they got out of it in a very deep landfill, somewhere where very few people lived. Pretty much the kind of solution you'd expect out of a species that created the original problem in the first place.
Zikzik, the alien that was the same species as Zarko, overheard a human asking about their rocket fuel and climate change, and brought in a cargo hold of them.
It was a massive hit.
Earth's climate change problem wasn't nearly as bad as Bohor, but it was relatively simple to program these machines to suck carbon out of its atmosphere and… bury them in a landfill.
At first, few of the human traders bought them, thinking that it was going to be at least a while before the problem became big enough that big governments were going to come to them to try to address the issue, but they had it all wrong.
Soon as word got out this was an option, big companies and philanthropists started lining up at their doors. As it turned out, literally sucking the carbon dioxide out of the air was easier and cheaper than modifying many of their industrial practices to actually be environmentally green. They didn't need to run more efficient factories to claim to be carbon-neutral; just pump as much carbon into the air in exchange for undoing that by sucking it out of the atmosphere after!
Some bean counters at a think tank in DC predicted that a few more shipments of these air filters will fix Earth's climate problems by themselves in about a decade, so every trader had a waiting list of corporations with PR problems willing to buy them.
Sarah and Jen had a couple vehicle manufacturing companies on their list who were trying to get Bohor air filters to use in lobbying for looser emission standards for their dirty gasoline cars.
Today, there were traders on all the landing pads, and they were all carrying air filters. Zarko's ship was there, and he was loading fruits into his spaceship with an alien looking forklift. Sarah and Jen approached his ship and noticed the truck driver standing there.
"Hey Benny, tempting the poor aliens with cherries this time?" Sarah waved good, grinning and looking at his cargo.
Technically, Benny is a competitor, or at least he drives for a competitor. The massive fruit conglomeration he worked for, Chuckita, had not neglected to notice the massive business opportunity sitting right here as many others have, and are now delivering straight to the aliens in exchange for massive profit margins.
But Benny was a good guy. One time Jen and Sarah were having some trouble finding a buyer for a bunch of legally dubious alien psychedelics. Benny was in his late 50s, not that great with the Internet either, so he'd introduced them to whom he referred to as "my money launderer". Aka, his 22-year-old son, Benny Jr, who had a habit of buying weed and other less than legal items off the deep web. Benny Jr had found a buyer for them within minutes and even generously offered to handle the deal for them to spare them the risk of meeting some psycho hopped up on an alien high in a dark alley somewhere.
"Heh! One of the bat aliens loves sweets but has a low tolerance for sour, so they treat cherries as some kind of an odd challenge fad. They eat a random cherry, and it's either so incredibly sweet they start drooling out of the mouths, or it's a sour one, and they freak out," Benny replied, in a low voice as if he were trying to keep it a big secret. "Zarko showed me a video, and it's the most hilarious thing I've ever seen".
"I think I've seen that one, have you seen the one where they drink wine?" Sarah chuckled at the memory. Alien videos have been a big hit on YouTube. Some human merchants were trading fruit for aliens to take videos of the galaxy. Which they monetized, of course.
"No," Benny's ears perked up. Chuckita doesn't make wine, but if selling wine to aliens was going to be a thing, they were a big supplier of grapes… "Is it gonna be a thing?"
"Well guess what we brought today?" Jen also grinning from ear to ear, and holding up a big carton of low-quality box wine.
"Awww seems like I'm always one step behind you guys," Benny moaned in exaggeration, "I tried to get my money launderer to tell me what aliens would want but all he does is play video games on the Internet, kids these days."
Luckily, Zarko chose this moment to step out to spare them from more good-humored ribbing from the boomer. "Ah Sarah and Jen, you brought the grape wine this time!"
"Yup," Sarah beamed, "and I see you've run out of air filters to trade again!"
"Sadly yes," Zarko tilted his head in shame, "my ship is overdue for a cargo space upgrade, but I haven't found a port that would do it for fruit yet. Next time?"
"Alright! Alright! We'll leave our special wine with you, but you better get us some extra good filters next time!" Jen scolded mockingly. Zarko has gotten a lot more comfortable doling out IOUs since the first time.
"Of course. Only the best for you two," Zarko said with a greasy human smile imitation that almost made Sarah laugh out loud. It reminded her of a ridiculous cartoon sloth.
"By the way," Sarah asked casually, "how much is a spaceship worth on your planet?"
Zarko sobered up his expression and looked at her curiously. It was a question that other humans had asked before. To him, it was a good sign. This meant that they all dreamt of the stars. But he didn't expect such a question from someone as seemingly practical as Sarah. She had a lot of fruit, sure, but fruit doesn't build spaceships.
After thinking for a while, he replied honestly, "ships aren't traded for one single item. My family traded for the parts to build mine for generations."
He pointed at his spaceship.
Zarko proudly explained, "this is the work of eighteen generations of trading. My family was one of the richest on Zeep-zep. For thirteen generations, they traded for each of the parts on this beauty. Then, for the last five, my ancestors traded excess food from the tenant farmers on their land to expert craftsbeings that could put it together."
"Wait, eighteen generations?" Jen gasped. Eighteen generations ago, her family were probably peasants on a farm in Korea or something…
"Yes," Zarko said, looking at them with a little of pity. "After getting the spaceship, my family has traded in it for twelve generations, through civil wars and disasters."
He did some math on his hands, and said, "that's about four hundred of your years. That's why it's very unlikely that you will never go to space."
Looking at the stunned expression on their faces, he tried to lighten the mood. Zarko said mischievously, "unless you're willing to part with some more of your fruit, in which case I'll let you sit in the back seat for a whole route!"
"Hold on, back up, I'm still stuck on the multiple generations part," Sarah said seriously. "You're saying you're flying on a spaceship that started to be built thirty generations ago? That's… about a millennia for us."
"Yes," Zarko answered, "and that's why only thirteen families on my planet have had the privilege of owning one in our long history. No offense, but that's why I think no human will ever own their own spacecraft for at least fifteen more generations."
Something is wrong here, Sarah thought. The budget for NASA's FTL spacecraft was in the hundreds of millions. Yes, for a fruit farmer, that would be many generations of work if all their descendants worked in the same industry. But there were over three thousand billionaires on Earth, not including the tens of thousands of corporations that had assets or market value over a billion. And the prices for the spacecraft would surely go down as time went on…
For a planet like Zarko's to only have thirteen spaceships over generations of their development…
As they were walking away, Benny asked, "have you guys noticed something weird about the way these aliens do business?"
"Yes." "God yes." They said in unison.
"We've been thinking about it for a while, but these guys not having money is a major problemo," Sarah said, looking around surreptitiously, "Zarko and Zikzik keep talking about not being able to find someone who can upgrade their hulls for fruit. And sometimes they come with nothing good, and we're supposed to just drive our fruits all the way back!"
"And if you think about it, if they were human ships, think about truckers who don't own their trucks. We'd have loans or something to deal with the cargo space problems, and they'd be paid for by profits in a few trips," Jen added.
"The numbers he gave us for spacecraft ownership seem insane," Sarah agreed. "Your company could probably afford to order one right now, not to mention hundreds of others. They must all be dirt poor!"
Benny seemed relieved that he wasn't the only one who was thinking this, "exactly! I'm thinking we just introduce them to the concept of Benjamins and solve all their problems and ours. Would certainly make the return trip a lot easier for me if I didn't have to drive all the way to Berkeley for junior to launder all this crap!"
"We thought of that too," Sarah said as Benny pretended to groan again, "but we couldn't figure out how to get them to take money with no intrinsic value."
"Oh that shouldn't be too hard," Benny said, who's clearly already thought through this problem in his head, "we play a little game called good cop, bad cop."
"Good cop bad cop?"
"Sure, it's a mind game the cops play, where they put you in a room-"
"Yeah we know what it is, but how does that help us?" Sarah said impatiently, an idea tugging on her subconscious.
"Well you see," Benny clearly smugly enjoying this moment where he's thought of something that the duo did not, "you two come with an empty truck next time, and you tell Zarko that you'll give him a wad of clean crisp cash, fresh from the bank, for some of his air filters. And when he asks you why he'd take the cash, you just tell him that he can give it to me in exchange for some of my fruits."
"What does that have anything to do with good cop bad cop?!" Jen asked.
"That has nothing to do with good cop bad cop," Sarah chimed in, but the idea was beginning to form in her head, "but it's a good start. We don't want to deal in cash. It's too risky. It could get the feds onto us and there's a bunch of laws around it that I'm not sure about."
"But what we can do is have an internal money system for traders pegged to the US Dollar!" Jen completed.
"Yup, so when Zarko comes back next time, we tell him he has an account with the Bank of Benny, we give him a fancy looking card that has his bank account number and give him a pin code, and we deposit a certain amount of BennyBucks into his account for giving us air filters. Then when you come around, Zarko gives you his card and pin, and gives you BennyBucks for your fruit," Sarah finished.
"Aha. And then I come to you two, say, I would like to convert BennyBucks in my Bank of Benny account to good old American dollars," Benny extrapolated, completing that final step.
"Yeah! We'll just wire you the money and everyone gets theirs," Sarah exclaimed, happy they've finally thought through the loop and gotten someone on board.
"BennyBucks is a terrible name though," Jen said, calming everyone down a little, "and why are we getting so excited over the basic concept of currency? And why haven't aliens figured this out? Maybe it's against some kind of space trading code."
"Who knows? Maybe we just try it on Zarko and see if it works out," Benny said, a glint in his eyes, "and then we expand, galaxy-tically."
"Galactic credits!" Sarah exclaimed, "that's what we'll call it."
They agreed that it was the least worst name that they'd come up with so far. It was boring, but when it came to finances, maybe boring and cliché was a good choice after all.
"Explain again. I am trying to understand," Zarko said two days later as he offloads the air filters he'd promised.
"C'mon dude, for the fifth time," Sarah exasperated, "it's not that hard. We give you a bank account card and have you set up a secret number…"
Jen had spent the last two days coding up a storm. Technically, a simple debit system wasn't that hard, but she had to make a website interface that Benny could go up to and enter his account, Zarko's card information and amount, then let Zarko type in his code…etc. She'd mused that it would have been easier to just do this all in a cloud-based spreadsheet, but that wouldn't scale up if they had more customers.
Sarah had the account cards laminated and designed a logo: the letters GC, for Galactic Credit, and a stylized version of a Milky Way in the background. Part of the value in a trustworthy system is to look official, and you can't get much more official than laminated cards.
"Yes, I understand that part," Zarko said, clearly displaying his frustration on his facial expression as well, "but I don't understand why Benny would give me his fruit for just entering a number."
"Because we have an agreement with him that he'll take it in exchange for fruit!" Sarah was sure this was the umpteenth time she had to explain this, but clearly Zarko was not getting it.
"Is it similar to a debt?" Zarko said suspiciously, as if debt was this dark magic that the humans were performing on him, "I have never heard of this kind of debt before."
"Yes, it's a debt, of sorts," Jen cut in. The last time he had asked this exact question, they'd said no, and that led to fifty other questions and explanations that went nowhere, so nothing could go worse if they said yes-
"Ok. I don't understand," Zarko did his sloth version of a sigh, it was cute, but at the same time frustrating for Sarah and Jen, "But I can try it. I know you two are not trying to trick me. Do I get my fruits before I take off?"
"Yes! You go to Benny-" Sarah started.
"Yes! And that's it. Benny gives you his fruit," Jen cut her off, knowing that this was about to launch into yet another long, long line of questions they just can't deal with right now.
Sarah set up a new account for Zarko, asked him for a 6 digit base ten pin code (thank god Zarko was a ten digit species) which he promptly memorized, and hoping that Jen's prototype website wouldn't fail, showed him how they were "giving" Zarko 40,000 Galactic Credits for 8 Bohor air filter machines into his account ("No, you can't have my iPad. It's on your account card now. Show this to Benny later.")
"Well that worked out great," Benny said as he watched them wire him the $25,000 for his truck shipment of fruit. Though his costs were in the low thousands, he could have easily fleeced Zarko for his full 40k. But they all agreed that wasn't the point, which was to get Zarko to see the benefits of using a currency system abstracted from goods and services.
"Dude, you weren't there," Sarah complained, "I don't understand why he had such a hard time understanding money. Money equals goods. Bing bang boom. It's like these guys don't have the capability for abstract thinking."
"No they definitely do. You can't build spaceships without abstract math and science," Jen said, "but he clearly had a deathly aversion to using money. I think it's tied to some taboo to debt somehow. All the other species must have it because none of the aliens we've met have even mentioned anything close to a real economy."
"Whatever it is," Benny sighed happily, "I'm just happy I didn't have to go home with my truck full of weird alien toys."
"Yup. The next step is to get all the human traders to take credits. At least they'll have no problems understanding the benefits."
Sarah made some calls to the trader licensing office at the spaceport. There she found a manager willing to part with phone numbers and contact information for the other human traders, for an "information fee" of course, and started making calls to the other human traders.
It wasn't easy. Some traders were representatives of bigger food companies, and didn't have all the flexibility to make these kinds of decisions. And others no doubt were thinking of copying their system for their own profit. But they all saw the benefits of a unified network of currency debiting because they've been suffering the same problems that Sarah, Jen, and Benny had been.
Over the next few days, all the human traders agreed to take galactic credit from the aliens, which they knew they could exchange for cash with Sarah and Jen.
"We are officially in business."
In economics, there's a distinction made between different kinds of money. There's commodity money, usually gold or silver. There's representative money, which is currency backed by commodities like gold or silver. And then there's fiat money, which is not backed by any intrinsic value, but rather by government decree, hence fiat.
Galactic Credits fall into some kind of weird hybrid category between representative and fiat money. They're backed by the Dollar, which is fiat money, but also which makes them representative money. This means that the people issuing them, in this case Jen and Sarah, are not supposed to create them without also having a corresponding US Dollar in their bank account.
Of course, Sarah and Jen hadn't signed an ironclad contract with the other human traders that they're always guaranteed to take their galactic credits and exchange for money, so technically that meant that one day Sarah could simply "deposit" a large number of credits in her account and buy all the goods she wanted from Zarko, or potentially the other traders.
That would, however, be slaughtering the golden goose for the meat.
After all, they didn't want to sell fruit or Bohor air filters.
They wanted to sell the concept of money.
"Why would I take this over fruit?" Zikzik sniffed. He was known as a sharp one by all the human traders. If there's any new alien fad coming down the pipeline, chances are Zikzik is the first one to touchdown with a cargo hold full of it.
Unlike many of the other traders, he was fairly consistent in his dealings. This much fruit is for this much air filters. He knows his price, and he lets you know it too. Everyone suspected he kept careful records of all his selling and buying somewhere in his ship, but he's never brought them out. Maybe he just had a sharp memory.
"It's very consistent," Sarah insisted, trying to appeal to his affinity for a stable and predictable exchange, "one pound of fruit today is the same as one pound of fruit tomorrow, and you can deal in fractions."
Completely ignoring that most fruits are seasonal, and price changes, and inflation, she thought, let's start here.
"Fractions, you say?" Zikzik seemed thoughtful, or maybe he's just scratching an itch on his snout, Sarah could never tell with these aliens.
"Yes, fractions," said Jen detecting the slightest bit of opening, "you can trade your air filters for credit. Then you can trade maybe three quarters of your credits to fill your cargo with fruit. The next time you come down here to Earth, you would only need to bring half the amount of air filters as the first trip, combined with the credits you have left, you can leave with a full cargo load anyway!"
Is that how that math goes, Sarah thought, but didn't cut in, as Zikzik seems to be nodding, an oddly universal gesture for affirmation.
"Five eighths of the credits," Zikzik argued, "The air filters are harder to get now because the Bohor are running low, and they need time to make more."
Bargaining! There we go! That's what we're talking about! Sarah almost pumped her fists in the air and gave him a high five, not a great idea given how sharp his claws are as she found out when trying to shake his hands a couple of weeks ago.
"Ok, you would still have to negotiate that amount with each human trader," Sarah replied adding, "but they all deal in Galactic Credits."
They signed him up for an account, gave him a card, and set up his pin code. It had only taken half an hour to get Zikzik on board, which was significantly faster than the hours they'd taken to explain this to Zarko, despite them being the same species. Was it xenocist that she'd assume it was going to take just as long, Sarah wondered.
Looking at the line of traders, she sighed. This was going to be a long day.
Luckily, Zikzik accepting the credits made for great advertising. He was known for being a sharp trader, so if he doesn't think it's a scam, it must not be, right?
Sarah and Jen managed to get two other traders that day onto credits, and one more who was dipping his proverbial toes into the water.
It was a good day.
Jen had been working hard. The Galactic Credits website was now on its 16th major iteration. She'd beefed up the security on it, to make sure none of the other human traders got any funny ideas. Backups became more automatic and frequent, and there was now a rollback and dispute mechanism, not that it was being used yet.
Sarah had also been working hard. She'd been sitting in meetings all day with legal, finances, and now they had a small army of people who were ready to help out if they got into trouble there. Galactic Credits is now officially a tax paying LLC incorporated in the great state of Delaware.
Benny Jr, who had just finished college, had come in as well. He was no good at talking to clients, but he's what the duo would refer to as "street smart". Occasionally, the alien traders would bring in some exotic or ahem, dubiously sourced items, and he would know exactly where to convert that into cold hard cash. On the spreadsheets, his dealings were adding up to a nice fat padding on the margins for Galactic Credits, which to this point, hasn't been making any money other than in the fruit and air filters exchange business.
They were now working out of a rented office in downtown Livermore, with a very nice view of a brick-lined pub that offers numerous craft beers and the old railroad that runs through the heart of town.
Ironically, there's a Bank of America branch across the street, not far from the office itself, the company that had invented the BankAmericard and started the credit card revolution, seemingly oblivious to this new competitor moving into town, literally and figuratively.
They had many brilliant finance experts who were working on something, surely, but established financial institutions are not always great at moving fast and adapting to changing technology. There were many regulations to worry about, and the stakes were a lot higher.
There's something very quaint about the town itself. Some people didn't consider it part of the Bay Area metro area itself, but with the latest BART expansion station they recently built, that's been less and less true.
Now, it was literally the town where the train tracks ended. And where the final frontier began.
For the people in the office, it's also where they dreamt about a new financial revolution in the galaxy.
Some people have critiqued this chapter on the grounds that established financial institutions would have thought of this idea on day one. I appreciate the feedback, but that is a rosy view of the velocity at corporations in my opinion. I've personally worked in some of these companies, and if someone brought up this idea, it would probably have taken at least a month to get the idea through various risk audits and legal reviews.
In terms of technology, much of banking still operates on software that predates the modern Internet. This is one of the reasons why fin-tech startups have been able to beat them on time-to-market, despite massive institutional or financial disadvantages. It's why companies like PayPal, Square, Stripe, Venmo… etc could compete with the incumbents with the development of the Internet.
Sure, an intern in engineering or tools would have a semi-working prototype by week three, but the first line of code would be pushed to production by… month three. A much more likely scenario: some startup beats them to the punch, exactly as it happens here, and the large company offers their founders or investors an obscene amount of money to buy them out.
RoyalRoad
First
Next

Alright Degenerates- I posted a small little snippet a day or so ago about BFT. I wanted to do a bit of DD on BFT but also wanted to highlight something that was brought to my attention by a degenerate gambler. Lastly, I wanted to compile some good little snippets that have been put together by some other members as well as from the investor presentation.
Before reading further please understand the major Risks.

This is SPAC with ~10.00 NAV, if the deal falls through it could drop to 10.00 USD
The warrants could be very lucrative but they can be called and if a deal fails to materialize, these can become worthless.
If you're ok with the above risks, continue reading.

Keep in mind that this merger is not complete, but the terms of the deal have been provided to investors and we will be able to either vote yes for the deal or vote no and redeem our shares in BFT for 10.00 cash. So there is downside to this play should the vote not go through or should the two entities terminate the agreement. Right now the downside is ~3 dollars per share according to the close price from today.

MY POSITIONS - Mostly PRPL, PSTH and BFT/BFT.W

https://preview.redd.it/ygrfo9vp0b461.jpg?width=1065&format=pjpg&auto=webp&s=ccd5cd4846d0cdcd6f1ed0e7a37548399a5cf461
https://preview.redd.it/fd3o99vp0b461.jpg?width=1072&format=pjpg&auto=webp&s=96faf02b077fc060c6025bbf7976b54edc6db493

The Customers and MOAT

Deep Customer Base with deep ties to gambling/betting industry with Deep penetration in Europe and growing customer bases around the world. Gambling is a tricky business and regulated differently than other industries. Many big players have avoided the industry and Paysafe has a great reputation and has become one of the early movers in the industry. The following are some notable customers.

https://preview.redd.it/0bhbpnvr0b461.jpg?width=473&format=pjpg&auto=webp&s=57ec71dfedd8c6eb1d604282021340fbd8d39025
https://preview.redd.it/cno03rvr0b461.jpg?width=285&format=pjpg&auto=webp&s=4281b8e0db4783b7b4b6cce74f62f0694bdbb008

A gentleman u/dancinadventures posted this comment on my last post:

----------------------------------------------------------------------------------------------------------------------------------------------------- I actually know Paysafe and the usage quite well.
PayPal has many restrictions in Europe regarding iGaming , so does Square.
This is a big play on iGaming for those that aren’t aware.
I was a mid- high stakes online poker player through the 2010-2018. Played a variety of sites. : iPoker; PokerStars, Paddy, MicroGaming, 888, Party. Why so many sites? Because I was always on lookout for where the action was, if a big whale sat down at one online casino; you bet your sweet ass I’m there.
So let me give you my take as a consumer that’s probably spent over $100,000 in transaction fees personally on Paysafe.
This was one of the cheapest and fastest ways to move money around online.
Unlike Stripe this which is against risky business such as CBD and gambling, paysafe is actually one of the leading payment providers in both UK/AUS / Ireland for iGaming.
Big example is William Hill, Bet365, Bwin.
Now why would you want to move money online around as a gambler ?
Well, Visa/MC charge close to 50%->75% more, online casinos = the merchant. They don’t wanna pay that, and in fact put limits on this type of payment processor. (Your visa’s credit cards etc). If a punter deposits / withdraws frequently, the online casino could literally be on the hook for like 20-30% of the turnover throughout the gambler’s period. (This assumes the gambler doesn’t lose all his money per deposit.
Imagine you’re a professional sportsbettor, you’re not loyal to one site. Different spreads / odds are offered on every site, you want to be able to move your money from one to another quickly and cheaply. Arbitrage opportunities do exist in sports betting as bookmakers hedge their books to minimize risk, diff frequencies of bets occur on each sports book; you get the idea.
For recreational punters, it’s simple: some sporting events that are smaller simply don’t exist on one site that exist on another. Eg. Perhaps you using Pinnacle / 10dimes for low spreads on high volume events, but perhaps you want to gamble on live events on bet365 on another day, and bet ponies on Hill.
What if you only have $5000 ? Giant pain in ass to deposit money to each site, paysafe lets you move it around easily.
Should you use visa, you may get blocked from depositing on various sites; Bodog, WHill, Bet365 just to name a few. Withdrawals and clearing deposits with bank transfers or checks takes days-> weeks and gamblers ain’t gonna wait for that shit.
You can also buy prepaid paysafe cards from stores if you don’t wish to use your real credit card; and load that shit up.
One of the biggest markets this is prominent in is South east Asia, they are some of the biggest punters and fucking loving gambling. Looking at you pinoys, Indonesians, Malays. Not everyone wants to fly to Macau to get their rocks off.
As much as this is a play on FinTech, please understand this company has more or less the best Payment service on online gambling globally.
-----------------------------------------------------------------------------------------------------------------------------------------------------

The Comparable VALUATIONS

From this chart you can see that there looks to be some favorable multiples that could improve once a deal closes. Also, I'm very bullish on the great Margins as well as the conservative growth. I think Foley along with the growing Igaming undervalues the potential of this company. Just the Draft Kings relationship make me tingle.

CHART is COURTESY of u/CoachCedricZebaze
https://preview.redd.it/aozxwuft0b461.jpg?width=722&format=pjpg&auto=webp&s=e40cbc4538ff3bef87a31050dca316ecae996a9b

Management and Growth

Bill Effing Foley - I have a thing for guys name Bill and this guy get my nips hard.
- This guy has turned shit into gold. See his previous ventures before and after....

https://preview.redd.it/dp6oe2ew0b461.jpg?width=386&format=pjpg&auto=webp&s=5e6f137c95fec971568dfa5bc07d0290997c753d
https://preview.redd.it/mhl9b7ew0b461.jpg?width=326&format=pjpg&auto=webp&s=f57ec2eb7c7c318323373af10c8bb12b03e9082e

Bill has connections and a strategy to dominate Igaming.
Igaming addressable Market is expected to grow immensely from a few billion to tens of billions.

https://preview.redd.it/qfacblzz0b461.jpg?width=241&format=pjpg&auto=webp&s=dbcdace95286ffccf613daa79b93554ca3e5728b

This is an end to end payment processor with big big big name relationships for very disruptive companies that have huge addressable markets. The reason I am excited is because IGAMING is just really starting to take off and Paysafe is a first mover with brand new experienced management and very very fair valuations that could pop after a merger.
TL;DR- BUY BFT stock and BFT.W because BFT stands for big freaking tenderloins.

Wondering what everyone's thoughts are regarding Playstudios merging with ACAC. Seems to have oddly dropped below even where it was when it was in the rumour stages. Here are some of the investment notes I've gleaned from my research.
Please help provide more bear (or bull) cases if possible!
Summary
⦁ Online gaming company with major backing and investments from MGM Group, Blackrock, Activision Blizzard, and Neuberger Berman
⦁ Playstudios' game profiles include: myVEGAS Slots, POP! Slots, myKONAMI Slots, myVEGAS Blackjack, and Kingdom Boss + myVEGAS Bingo coming soon
⦁ >100M lifetime app downloads
⦁ 4.2M monthly active users

From PlayStudios investor deck
⦁ 56 minutes playtime/day (more than TikTok, YouTube, etc. as per Skillz' research), fairly comparable to Skillz as well (their data below)
Skillz data on minutes per user per day - Playstudios is 56 minutes/day
⦁ Unique loyalty rewards program that engages sticky user base by providing free rooms, meals, drinks, at many Las Vegas resorts such as Bellagio, Aria, MGM, Luxor, Mandalay Bay, etc., as well as exclusive gambling room access in select casinos
⦁ Valued at $1B enterprise value at NAV
⦁ Using capital injection to develop new apps, M&A with other gaming companies
Bull Cases
⦁ SPAC Management group is quite stacked and very heavy on online gaming, and gambling sectors
⦁ Co-CEO Edward King has experience at Morgan Stanley as Managing Director and Global Head of Gaming Investment Banking
⦁ Co-CEO Dan Fetters also has experience at Morgan Stanley as Managing Director of M&A
⦁ EVP of Acquisitions Chris Grove is a partner at Eilers & Krejcik Gaming
⦁ Chairman Jim Murren former CFO, Chairman, and CEO of MGM for over 20 years (12 years as Chairman, CEO) and led the recovery of MGM post-financial crisis. Currently also Chairman of COVID 19 Response in Neveda
⦁ Other Board members include the President and CEO of the Boston Red Sox and Chief Exec. of Fenway Sports Management, Senior VP of Monumental Sports and Entertainment, former CEO of ShooWin, and FoundeCEO of Sydell Group (lifestyle hotel chain)
⦁ Playstudios exec. team also all have long history of gaming, and gambling sectors
⦁ TAM of mobile gaming only set to continue to grow YOY
⦁ Loyalty program appears to be very sticky for Vegas visitors, as well as offering a clear value add for even non-gamers to participate (free drinks, hotel stays, etc.), and causing a virtous cycle from user app engagement -> real-life reward redemption -> resort app offers -> and back
Virtuous Cycle - from PlayStudios investor deck
⦁ Undervalued in terms of PS ratios comp. to other mobile gaming companies (Zynga, Playtika, etc.), and EBITDA basis
⦁ History of strong app development and revenue growth without major capital injection
⦁ History of profitable business model, stronger revenues than a Skillz ($270M for Playstudios v. $255M for Skillz)
Revenue Growth and DAU Chart - from PlayStudios investor deck
⦁ All apps have strong user experience and reviews are exceptional
⦁ Very large amount of shares set to exit lock-up 12 months after de-SPAC
⦁ During the lockdowns, the global market for social casino games grew 24%, indicating a strong hedge play against another locked down economy
⦁ Massive list of partners
Partners List - from PlayStudios investor deck
⦁ Very valuable subset of audience
From PlayStudios investor deck
Bear Cases
⦁ Perhaps one of many entrants into an industry of very high competition
⦁ EBITDA near-term is not super strong
⦁ Some SPAC cash usage not ideal ($150M going into founder's pockets)
⦁ Not in a very hype sector like EV, Space, etc.

TLDR: I think Playstudios is under-the-radar, competitively differentiated, and undervalued comp. to other mobile gaming companies right now at ~$11.20/share, and see near-term upside as a long-hold given the major partners and big names behind it (MGM primarily, Activision Blizzard secondarily).
Disclosure: 5000 shares of ACAC
Disclaimer: I am not a financial advisor... do your own due diligence.

Hi everyone, this is my first contribution to HobbyDrama, I hope this is an entertaining read and also to the community's standards. Let's go!!
Brief glossary before we begin (and some foreshadowing)
MMORPG: massively multiplayer online role-playing game, MMO for short. A videogame genre that generally invites hundreds, or up to thousands, of players to share a space. Depending on the game, anything from general adventure to large-scale war to economy and politics can be simulated. I find it hard to believe that anyone reading this could possibly not know what this is but it's included anyway.
Electro-convulsive therapy: ECT for short, it is a form of treatment where electrodes are "carefully" hooked up to a person's head and a "precise" level of electric shock is delivered, in order to treat major psychiatric disorders. Developed in 1938 when most psychiatric treatments was in their infancy, it is still used today occasionally for serious cases of depression, mania, or psychoses. In its early days however, there were widespread claims of abuse associated with its use.
Pt1: The Root of all that is bullshit
Zhengtu Online (hereafter referred to as ZT) was an immensely popular MMORPG that was developed in China and primarily served a Chinese playerbase. Released in 2006, at its peak it boasted more 2 million players, which while not particularly impressive relative to World of Warcraft (8mil worldwide at the same time), was a truly insane amount of success in a gaming scene that was very much in its embryonic stage.
The game itself was an unimpressive Diablo-style top down fantasy setting, and its gameplay loop primarily revolved around improving your ability to kill various things, but what made it special was the overarching metagame: every player population (sharing a server) was divided into 10 kingdoms. Kings and generals were all individual players, and they dictated politics to their neighbors--primarily in the form of initiating player-vs-player (or PVP) warfare.
Most contemporary MMOs had an upfront price plus a monthly subscription fee. In China, such pricing models were mostly replaced by paying oney for a set amount of ingame playing time. Unlike all of them, ZT was completely free to play (F2P).
Free to play, however, meant pay-to-win: the best weapons and armor, and even leveling up your character, needed you to pay real money. Since so much of the game was focused on PVP, it also created an eternal arms race between players, each paying for the privilege of not being evaporated by a high level enemy.
The way they did this was unique at the time. While F2P online games had already seen their rise in South Korea, equipment was generally priced explicitly via in-game currency and bought in virtual shops. ZT fused this with the sweet, sweet taste of gambling: gear in the game was primarily obtained in loot boxes, and you had to pay for keys to open them.
It needs to be emphasized that gambling of any kind was illegal in China, but, in an eerie parallel of American CEOS in the future, ZT's developers said it wasn't gambling because, well, you weren't getting your money back.
By combining this with multiple other exploitative practices, such as providing a small amount of premium currency like a casino giving you a free bet on the house, or awarding special items to the player with the highest number of lootboxes opened in a day, ZT was making money like taking candy from a candy-hating baby, and made gaming history.
As far as what this means for gamers, this was Eve giving Adam the apple, Oppenhemier splitting the atom, Prometheus stealing fire, Caesar crossing the Rubicon, and goddamn Helen Keller signing "water".
If you play any kind of videogames today, you've stepped through the long shadow that ZT had cast. Zynga (developers of Farmville) would be founded in 2007 and focused exclusively on free games with real-money integration. Lootboxes made it into Team Fortress 2 in 2010, one of the first major western-developed games to include them.
Similar mechanics (with varying degrees of exploitative practices) came to FIFA in 2010, Mass Effect 3 in 2012, Counter-Strike in 2013, League of Legends in 2016, and NBA 2K in 2017, infecting every genre of gaming under the sun, including the most popular MMO, World of Warcraft. As an aside, corporate defense of lootboxes in Star Wars Battlefront II also led to the most downvoted Reddit comment of all time.
Finally someone speaks out
The System, an article published in the Chinese newspaper Southern Weekly in 2007, was a hard-hitting expose on the exploitive practices of ZT. It chronicled the rise and fall of a gamer who accidentally becomes the monarch of one of these in-game Kingdoms, her addiction to the game, and final disillusionment when she realized that in-game player behaviour was being explicitly manipulated by its designers for the purpose of creating addicts and selling more lootbox keys.
The whole article is worth a read, even if it is sensationalist in a way that immediately tells you the writer was clearly a failed novelist of some kind - describing virtual destruction with the kind of prose most people would consider and then discard for a gang rape, for starters. But it had gotten its point across. It created an explosive backlash against the game in China, and was even translated into English and propagated across gaming forums.
The fallout
In an act of censorship usually reserved for the CCP government, this article--including its English translation--began to be scrubbed from the internet, with speculation pointing to the immensely powerful CEO behind ZT. I mean, who else could it be, right?
This article would light the fire of China's first moral panic regarding videogames. In its wake, swift legislation would be enacted regarding internet gaming addiction as well as online proxy gambling. ZT would heed the new laws and remove its lootbox mechanics in the following years and many other similar games followed suit.
Most tragically, the panic (which, to be fair, was fueled by a very real problem) allowed unscrupulous characters such as Yang Yongxin, vice chairman of a hospital in Shandong province, to create "internet addiction centres". With its legitimacy established by a docuseries ("Fighting the Internet Monster") on the state-run television channel CCTV, these centres charged terrified parents exorbitant prices in order to keep teens by force in, essentially, private hospitals and asylums, subjecting them to inhumane conditions and abusive ECT in order to "cure" them of their disease. It was estimated that Yang earned the equivalent of more than $6million USD from his addiction centre in the short space of 2 years. While his centre was eventually closed by state order, he received no punishment of any kind.
As for ZT, it limped on until 2018. A mobile game reboot was made in 2015. A tie-in fantasy movie was released in 2020. it was not very good.
~~~~~~
Addendum: how we got here: Of Mice and levers
In the 1950s, an American scientist named BF Skinner discovered the following: when mouse is put in a box with a small lever that, when pressed, dispenses a food pellet, they will quickly learn to start pressing on the lever as fast as possible. If you then stop the food from dispensing, the mouse will lose interest quickly after pressing a few times and seeing no food coming out.
If, however, you hooked up the lever to dispense food at random intervals, the mouse will be practically glued to the lever and hammer on it nonstop, sometimes long after they become full, and long after any food has been dispensed.
This discovery, known as variable outcome operant conditioning, formed the foundation of our understanding of addiction and gambling. Skinner would go on to try and fail to make bombs guided by pigeons, but we're not interested in that here. His research tool--the Skinner Box--would become a descriptor you may have come across when discussing exploitive game mechanics.
Summary
Once upon a time, a game combined the random outcome of videogaming with real-money gambling. This has made a lot of people very angry and been widely regarded as a bad move.

Reposting this DD after it was removed by mods first time around. Potential offending points have been removed.
---
Some of the market stats are a little outdated (market cap, current multiples, etc.) but are correct as of Feb-06. This was originally written for another purpose.
Not a financial advisor, do your own DD. I am long HITI and have an expectation of a long term hold on this stock.
Overview

High Tide Canada-based cannabis retail company, operating under multiple brands. It operates under 3 core divisions:

Brick and mortar retail – 4 key brands with just under 70 locations in Canada. Brands include: Canna Cabana, New Leaf, Meta Cannabis and Kushbar. Forecast to have around 115 stores by end of 2021
Online retail – has 2 brands, both of which attract millions of viewers per month – Grasscity.com and CBDcity.com
Wholesale – manufacturer of paraphernalia in US and Canada. Number of products are branded with various celebrities, Snoop Dogg, Paramount Pictures, Trailer Park Boys and many more

Has good c-level execs and experienced executive board; hold significant stake in the business. CEO Raj Grover holds just over 21% of the shares
Currently has a market cap of around $280m. Still significant upside to the valuation – see analysis later in post

Investment Merits
Very strong market growth:

Business has demonstrated growth both organically (through new store openings, more online sales and greater wholesale sales), as well as inorganically through M&A
Growth in markets which High Tide has a physical presence in is expected to be very strong. North American cannabis market (Canada and US) is forecast to grow by 30% a year to 2027 (source: research and markets)
Analysts covering High Tide are forecasting growth in excess of this, which is positive to see and implies capturing market share
New markets / geographies ‘opening up’, legalizing and regulating cannabis is also an exciting and realistic prospect for incremental growth:

The US federal legalization debate is on the table
Many other countries are considering this too and High Tide is well positioned for these; this is catalyzed by the fact that government debt has increased significantly as part of the response to the COVID-19 health crisis. This needs to be repaid somehow, and increasing tax rates on existing taxes is an unpopular political move. Finding new tax revenues is a more palatable way of increasing tax revenues for governments. This is especially important in countries where elections are upcoming.

Personally I do expect to see this accelerate the agenda for the regulation and legalization of cannabis in many new countries
Whilst predominantly Canada and US based, High Tide does have presence in some markets where cannabis is not regulated or legalized, the UK for example (~10% of Grasscity sales are made here) and so it is well positioned with a strong and established brand to capitalize on this opportunity, when / if the market ‘opens up’

Regulation

High Tide benefits from the regulatory focus and overhang on the cannabis retail sector as it represents a strong barrier to entry, making it more challenging for new competitors to enter market
Participants in the market need to have licenses and ensure consistent compliance with laws to continue operating – failure to comply can result in significant financial penalties
Personally I normally don’t like investing into retail. There are usually fairly limited barriers to entry, minimal differentiation and negligible customer loyalty, however the cannabis market does have different characteristics in this respect and makes it a more compelling proposition
Regulation also benefits those with scale, something High Tide has as the leading player in the market. It costs money to obtain and retain licences to operate and it costs money to ensure compliance with all the laws and regulations and that all staff are acting in accordance with these
Some parallels in this respect which can be drawn to casino gaming in casinos; you don’t see new casinos popping up at the same rate which you see new restaurants or apparel stores opening

Demand

There’s a lot to like about the demand dynamics for High Tide. It’s vice-nature means that demand is less correlated to disposable incomes. Given where we are in economic cycle, especially important consideration
For those doubting this, check alcohol, tobacco or gambling expenditure across economic cycles historically, for a proxy

Strong performance throughout COVID-19 crisis

Despite heavy weighting towards brick and mortar, (the most hard hit part of retail) it has effectively managed the shift to online, which is a positive
Has relied on government support and financial assistance in the form of job retention schemes (address in more detail later in post)
This demonstrates management are capable and have effectively navigated the challenging situation

Data

Massively summarized from the other purpose, however, they have unique access to supply chain data which could be monetized effectively and generate strong levels of recurring revenues
Other established sectors have a trusted party with such unique access to data (e.g. alcohol, lithium, different foods, etc.) and the opportunity here is enormous
I would like to see High Tide capitalize on this

Forecasts financials & analysts

Currently 2 analysts covering High Tide, both have a buy rating on the business
Their coverage is slightly outdated (expect this being updated soon and a further catalyst for positive price action) and their price targets are 60c; at the time their reports were published, they were forecasting a 4x upside (HITI was trading at ~15c)
Same analysts also forecasting strong growth - 77% CAGR to 2022. They are forecasting revenues of around $250m and EBITDA of $46m. A reminder here, these are professional analysts, not YouTube students – these come from their financial models, the assumptions of which are discussed with management

https://preview.redd.it/csw4p0vpoxg61.png?width=602&format=png&auto=webp&s=143ac8f94e6fcd4df3d50d41f513da45367f28f1
Valuation

Going to go quick here, however, High Tide is currently valued at a significant discount to the other listed peers
Looking at EV / FY+1 Sales multiples – EBITDA not meaningful as some of the peer group are EBITDA negative and High Tide itself has only recently become EBITDA positive

https://preview.redd.it/zo0vr7vqoxg61.png?width=262&format=png&auto=webp&s=686be7e82e3fbfb3d7021823ed84f2cf795b49d2

Personally, I think Planet13 is the most comparable given its business model
Taking both Planet13 multiple and peer group average multiple, this is then applied to High Tide’s forecast FY+1 sales to calculate an enterprise value – this is adjusted for net debt to get to a market capitalization and then divided by the share count to get an implied share price
The table below shows the implied stock price valuations from this analysis

https://preview.redd.it/qp6qea1soxg61.png?width=277&format=png&auto=webp&s=3333aa9ea7213961a44bc37e4292bad316872b48
NB – assumed the following:

Net debt will change in coming year given the capital structure and a large number of convertible notes – this has been ignored given it will have small impact on the price
The share count will change as a result of dilution from various instruments – if this bothers you massively then look at the valuation discount on the basis of the enterprise value as it does not impact this (and only slightly on the market cap given minimal impacts to cash from instrument execution, etc.)
Not accounting for any stock split, consolidation or any other M&A deals
The FY21 financials are on the basis of the mean broker estimates from Thomson Reuters – Seeking Alpha has different and slightly outdated ones

Investment Risks & Mitigants / Outstanding DD points
Exposure to changing regulation

US is only a small part of the market which High Tide addresses, while a change in regulation would have a big impact on the company, currently it is unlikely this would happen, given the discussions about potential federal legalization
Canada regulation is established and not going anywhere
Other countries likely to legalize and regulate cannabis, as outlined earlier

Dilution

No escaping that there will be some significant dilution for shareholders, as pointed out in the table below, but this should be already priced into the stock
Potential that new equity issuances could occur to help finance growth, but provided this growth is delivered, it should be accretive for the stock price

https://preview.redd.it/aaslgozsoxg61.png?width=463&format=png&auto=webp&s=767bffe9d6906bf21340aecd884cfad5ec7219c4
Potentially misleading cost basis information

A risk that investors need to be aware with for all companies which have relied on government financial support during COVID-19 measures. Such support has resulted in the number of businesses going bankrupt decreasing massively – this is at a lower level than it ever normally is and is masking some real underlying issues within companies. As investors we need to be open eyed about this
As High Tide has benefited from support in the form of the Canada’s Emergency Wage Support scheme, there is the risk that once this is lifted it may become apparent that the cost base has not been effectively managed
Personally, I think this is mitigated by the synergy analysis conducted as part of the M&A. A full cost base analysis would have been conducted to calculate the potential $8.4m synergies so strong likelihood that this is under control, but should keep on our radar and reassess

Marketing expenses and celebrity licenses

Need more information to ascertain whether these are underpinned by a compelling ROI. Seen a lot of people suggest this is a great positive, but the impact on sales volumes from these is unknown, as is the terms of these license agreements (e.g. split between upfront fee vs. volume-based fee)
No escaping the fact that it is an increased cost and so need to understand the ROI this generates to determine whether it really is compelling
Is there really more demand to pay a premium for Snoop Dogg bongs, Guns n Roses papers, Cheech & Chong grinders, or whatever they may be?
So far management have suggested this has been helpful in driving new sales, but this is something to dig into more
TLDR

Despite the recent rally in stock price, the business remains undervalued on a relative basis versus its peers (analysis in body of post). There is a compelling investment case for High Tide where in my opinion the merits of the investment outweigh the risks. Clearly given the small cap nature of the stock, this is inherently more volatile than larger blue chip stocks and carries with it a degree of risk.

Hey guys, this post is not intended to tell you what to do. I'm not a financial advisor. This isn't my day job. I am not even a day trader. I learned the difference between call and put options like 3 months ago. I don't trade options. I don't even know how yet, to be frank. I recently got an RH account to try to learn how and then this shit blew up. This post is viewable to the general public and is not "insider knowledge". Everything I am about to say, I have gleaned from PUBLICLY ACCESSIBLE DATA. That Hedge funds and other people in the media, the government, and in the general public ALL have access to. This is MORE VISIBLE than even Facebook. Let alone a country club or private "dinner party". Just saying. I am a real person. I am not a bot. I am not trying to screw anyone over. I like the stock I am choosing to gamble my disposable income on and think it will be a good investment regardless of the action over the next few weeks. 💎🙌
I CAN earn it back if I have to. I didn't stake my entire savings. I don't advise people to gamble with money they don't have. Not for financial reasons, solely, but more for mental health reasons.
Bias disclosure: I currently have 1882 shares of AMC at an average price of 9.27$ and I occupied Wall Street for a bit after the financial crisis, mostly on reddit as I was in medical school at the time, and supported occupy the SEC. Please see my post history. It's all there in the top posts. I have nothing to hide as I know I am a valued member of our society, I pay my taxes, I treat mental illness, I follow the law, and I don't normally gamble. This is not about the money for me personally, it's about principle. It's my token of rememberance for the failed actions of our government to hold these types of people accountable for the great recession and the subprime mortgage crisis. Also, WSB just happened to stumble upon these criminal vulture firms, in the act of active company rape and decided to give them a licking. If you were interested in GME and were one of the people on the other side [IE at one of these firms] reading the discussion over at WSB should have been your job as a form of market research. If you missed the warning, it's not Reddit's fault. If you suck at your job, it's not Reddit's fault. I don't see how pinning them in that position was illegal. It wasn't planned, it wasn't private. It developed organically like a movement. It continues to grow. Silencing us will only make it louder. You need to level the playing field and regulate the markets. What they did to defend themselves was illegal. The manipulation of the market and the media was illegal. The restriction of buying was illegal. The algorithmic ladder attacks were illegal. Thus I will hold the line, as I HAVE been since Tuesday. It's been a wild ride and I'm tired of this shitshow. I want to get back to normal investing after this fiasco. It's much better for my sleep.
*So here goes my theoretical question. AGAIN, I AM NOT saying you SHOULD do this. What you do is your call. I am asking if this has been done before or if it even can be done. I'm a n00b. Educate me. I'm trying to learn how the arena works. Like how it really works.
If short ladders by algorithms are being used to artificially deflate the stock price. IE: tanking the price of AMC with low trade volumes that they simply pass amongst themselves. I think yesterday it was 5% buy and hold and 95% sell for AMC but each time with low volumes in a very predictable pattern. (Trey from the link below explained it very well several times better than me.)...
What prevents retail traders from spacing out their purchase orders to 1-10 shares at a time and holding. Wouldn't that be better than just impulse buying 100 shares because you want in and you like the stock? Would it do the same thing as short laddering but in converse? Just curious. Would like to hear your opinions.

I've been watching this channel to learn about AMC action and markets in general and it has been super educational.

*I am not investing in AMC to make a quick buck. I am not a day trader or a pump and dumper. I am doing this because I think AMC will not die from the pandemic, was artificially deflated by vulture hedge funds, almost to the point of bankruptcy, and will NOW be able to pivot into a better business model with fresher screens, Hollywood exclusive releases, fancier theaters, pent up demand, etc., with the new capital and public interest. People LIKE the MOVIES. I grew up in NJ and movie theaters were a HUGE part of my life and many of my most memorable moments occurred at the movies. They make me warm and fuzzy. They have a certain nostalgia for me personally and I like supporting local business when I can. [I know AMC was bought by China, but the staff are all local]. In my opinion GME has an antiquated business model bc I buy games on STEAM and online. AMC was only struggling because of COVID and I don't think that otherwise people would completely stop going to the movies. We Americans LOVE going to the movies. I love going to the movies. That's just my opinion. Don't hate on me for it. I think that the "real value" of AMC is AT LEAST about 10-20$ which is what they were at before 2020 and it wasn't even their peak value. Even if the real value is closer to 5$, according to the arguments of experts, that's just their fucking opinion. It's a different situation now and I don't agree. Is that my right to disagree with them and pick my own stocks? Or can I only bet on what Fox Business tells me to. Or Jim Cramer. As an individual investor, am I free in this country to spend my money how I want on the stock market, or am I not? Am I free to make my own choices about whether to buy a stock or not? At least I think I should be. If I am not, it will solidify my opinion [and the watching world's opinion] that "free market" capitalism is indeed a farce. It will highly depreciate the value of the American dream and my respect for our current government. Which I was Ecstatic about during Election Day. [Disclosure, Bernie/Liz Bro, who voted for Biden and abstained from voting in 2016 due to bitterness about the primaries. Damn you DWS, you know what you did.] We all know the hedge funds sure are free to buy as much stock as they want to. Apparently even to buy stock that doesn't exist. WTF is that? Glad I found out now. Even if I lost 8k by betting it will be 10$ in 2022 rather than 5$ isn't it my CHOICE when to sell? Am I not free to HOLD the damn stock if in my opinion, I'm willing to consider it a tax on sending a giant reddit shaped middle finger into space to these people that rape companies regardless of the consequences to local staff? These parasites who prefer profit to morality and decency? Who sold their souls in the search of...what?...private islands and yachts? Let THIS MOMENT be your Memento Mori, you soulless motherfuckers. If you have any of it left, now is your time to search for it. Your actions will leave behind a husk of an economy and earth if left unchecked. We the Reddit "Retards" stumbled upon our teeth. For the first time the MARKET BITES BACK AND WE ARE NOT LETTING GO. WE ARE MAKING A STAND. FUCK YOU. We all know that the American Citizens will end up footing the bill anyway in taxes when all those people start relying on the government for survival after you motherfuckers artificially drive their employer into bankrupcy. FUCK YOU. You're already taking my money and you know it. I pay 47% in taxes due to my income and living in NYC. FUCK YOU for evading them with offshore accounts you GREEDY FUCKS. I am willing to lose 8k to do that (send you a message) and to rapidly learn about what is going on to manipulate markets. It's also partially the cost of education in my calculus. I have learned more in one week riding this wave, than in 4 years of getting my Economics degree. Either way, my current buy in as at 9.27 so I will hold at least until I make my initial investment back. I am also disclosing that if the stock goes up to 30$ I will likely SELL enough shares to cover half of my position because I am not a degenerate gambler and have been holding the line since Tuesday and it has taken a toll on my sleep and my sanity. I know I might lose some money and this is a crazy roller coaster. I want to get out most of my investment ASAP and then ride the wave to then END with you all. IF it happens. I know it may not. I don't care. The message seems to have been sent. Seems like they received it. But we don't know who will be regulated and how yet. I am tired of this fight. I don't like it. I don't want to do it anymore. But I stayed in for the principle not the principal, and for the people just finding out about this now to still be able to make a choice about what to do before we release them from the HOLD. This is a constantly evolving situation. Will they censor the media from talking about stocks? Why target Reddit? Reddit is LIKE the media. It's not a private chat room. THESE WORDS CAN BE READ BY ANYONE WITH AN INTERNET CONNECTION AND WE ARE AWARE OF THIS. If it falls, and I lose my money, I don't think the government will come in and save me. I don't expect them to. I EXPECT them to let this play out and not SIDE with these assholes. It upsets me that they seem to have decided to save Vulture capitalists. Anyway, despite my fear of posting this question and the associated rant, I really want to know the answer. Has it been done before by Algorithms pushing stocks higher? Is it possible to make a crowdsourced one? Is it legal?
If this gets removed or censored in some way. You have your answer I guess.
facta non verba.
Thanks.

****IMPORTANT ADDENDUM****: I want to add that I was quite revved up when I wrote this and have had some time to reflect. I want to stress that it is not my intention to lay blame or judge any individual person or organization for the current situation [Of stacked odds in the retail investor vs hedge fund battle]. Emotions run high in the stock market. I know this through experience now. I was angry when I wrote this post. [I am leaving it unedited for posterity and since whoever needed to see it already saw it so removing it would be pointless] This should not become a witch hunt or be personal. These guys and girls are people too. They work for a corporation. They earn a paycheck. They have friends, partners, and families too. I am a person. You, reader, are a person. Don't make this personal. They didn't invent algorithms and weren't the ones that necessarily wanted to take these short positions. The market calculus at the time, dictated that this was a good call for them, it wasn't. We accidentally stumbled upon it on WSB and shit-posted about it until it blew up and they were really in a bind. I understand their calculus to a degree, but I am a "smooth brained" "retard" when it comes to these things. I am learning fast though. I understand that certain companies are likely to fail and it is possible to make a profit off that. My moral views about it are irrelevant as the situation they're in dictates their actions, not my personal views about that. I understand that they're getting screwed at the moment and I'm sorry. I truly hope most of them do not get too damaged by this and have had time to change their positions. But I also believe in the American dream, and think that the people that were able to find a good position in the stock market [the retail investors] should be rewarded. I sincerely hope this doesn't trigger a massive systemic issue and we don't accidentally BREAK the stock market with this action on those stocks. It doesn't seem like that would happen, but again smooth brain here. WE NEED THE MARKET TO STAY ALIVE to have peace and stability in this country. Reddit crew, I beseech you, please understand that the individuals involved are also playing by the rules given to them by the market. The problem I personally have is that the rules are different for the retail investors vs. the big institutions. I don't have a problem with them as people. I don't want to destroy anything or any institutions. That was never my goal as an activist nor as an investor-activist and I can only speak about myself. I just hope they could find it in their hearts to try to understand our outrage and consider playing by the rules or at least letting us play by the same rules. We are attacking them and they don't like it. I get it. In either case, please understand that I am not vested too strongly in either outcome anymore. I am tired and want to return to my regular life and will not be on reddit for a while, nor will I be investing any more money into the stock market for a while... The whole thing has taken it's toll on me and I am going back to my regular life. This is not my war.
On the government's side, I also understand that their goal is to enforce the rules. I hope I'm not breaking any here and will remove my posts if I am. I am not trying to cause a revolution. This country has been through too much and we finally have a shot at beating COVID and have a competent administration that can guide us back on the right track. I truly believe that the people in charge now are decent people and will do good for this country. If Biden says no more diamond hands, I will listen to Biden. What I do further with my shares shall remain my business otherwise. I will no longer tell anyone what I am doing with my shares. I realize now that this is not always a good idea and should be done with tact and experience. I am not a financial advisor. But also, financial advice and being one is not a joke. I realize this now. MEMEing about stocks is like MEMEing about drinking bleach. People might listen to you and sacrifice their lives on a losing battle. Not everyone knows the stakes and not everyone knows what they're doing. Now that this is blowing up, people can get really hurt financially. Reddit, we could be putting people in danger. I see this now. So you all, too, reading this, PLEASE be careful. About investing and about what you say on social media. INVEST but INVEST RESPONSIBLY and not with money you can not bear to lose. I pledge that I will personally no longer post any inflammatory shit on Reddit. Because now I'm afraid that WE are suddenly some form of weird market makers and I don't have as many lawyers as the hedge funds. I am tapping out from posting any more about the current battle. I wish you all luck on both sides, truly. In the next round tomorrow.
Dear Government: If you want this to end, don't you have the power to delist these "Meme" companies and distribute the shares somehow? If not, the the system is truly stronger than our institutions. If you do this, please make sure people don't lose their life savings somehow. That would be nice. Then, please try to make sure this won't happen again and that the SEC actually regulates and prosecutes people so their calculus isn't that the fines are too low to justify following the rules. [Just my humble opinion as a smooth brain with limited experience of markets. Do what you think is best and I will obey the laws as an individual]. Sorry you might disagree hedge fund guys and girls, but I am entitle to my opinion in a free country. This is my platform. You can have CNN and Fox News. Sorry for saying something. I promise this is the end of it. But also, a lot of market makers on TV seem to assert that the market will self correct and I don't see how this should be a large risk for overall wealth. Who knows, none of us can predict the future. But I think if a bunch of Reddit "retards" get a couple hundred thousand bucks, it won't change the overall situation or necessarily be a net negative; and may in fact trigger a renaissance in this country. You'll still be the biggest fish, just in a more biodiverse pond. It may just create a new class of petite bourgeoise in this country. But it is not likely that if they win, it will cause something like the French Revolution. There will be losers and winners, but in the end, it will be a good story for Hollywood. [Hopefully played on an AMC screen in a post covid world] But what do I know, I'm a just another "retard" on reddit.
I hope that after this, you are all decent humans at the end and don't break any law on all sides. [Reddit, Retail investors, Government, Hedge fund investors, etc] I hope we don't break the market over this. If that is a true risk we need to make the market unbreakable or this WILL keep happening. If anyone is resentful about losing future gains on a good position so the government can fix the market, don't be a fucking greedy idiot and look at what we've achieved so far. This is already a big win for the small guy. And if our markets are vulnerable, the next winners will not be idiots on reddit. But will likely be our enemies from abroad. Not to name names. We will ALL benefit more from long term stability than short term gains. We MUST come together as a country so we can spend that money in the future for things. If we break the stock market, we will not be able to buy things with all that worthless money. But if the system isn't at risk, I don't understand what all the hullabaloo is about. There have been countless bubbles before. Why weren't those regulated as much. Maybe they were and I'm an ignorant smooth brain. In any case, I hope that we can stop fighting over carcasses for greed. This was always about making the rules of the casino fair for me, personally. It's not life or death. I'm not an extremist or an ideologue. It's not about burning down the casino. I hope that the government will intervene if they think it is going to short circuit the whole thing and that people reading this gamble responsibly.
This will be my last post about this as I have a life to live.
-Tememachine OUT.

EDIT 2: Now they're making fun of the movement. Fuck Wall Street. I hope they get what's coming to them one day. [In terms of regulation and prison sentences] I'm still out of this war. But seriously. Fuck them.

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